The Marketing Lab Blog

Custom Instagram stickers are an amazing way to maintain your brand personality on social media and drive more engagement with your audience

Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.

If you want to build real brand loyalty, you need to find ways to connect with your audience. So how can you personalize your brand? We’re

Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.

Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.

We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.

We're interrupting our regularly scheduled content revolving around branding, strategy, and social media with this timely post. With the...

This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...

I was driving to a recent client meeting when a song by Maren Morris shuffled on. As a huge self-proclaimed marketing nerd — I was...

When it comes to social media, it’s just as important to know what not to do as it is to know what to do. Part of our passion for...

Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...

"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...

The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...

The best marketing campaigns are strategic, planned, and thoughtful. They tap into an array of tactics and platforms.

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

Do you feel like all the social media rules, tips, tricks, blogs, articles, do's and dont's are just too much and so confusing, so you...

Don't you just hate it when you watch an IGTV video or a story, and the person is just so gosh darn perfect on camera? You ask yourself,...