The Marketing Lab Blog

It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how...

“What does your company do?” When someone asks you this question, how do you respond? Better question... When someone asks, " Who is your...

How do you stand out as a business? Whether you are just getting started or have been in business for a while, finding your niche - the...

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

I talk to fellow business owners all the time, who are either clients, friends, or partners. After reflecting on these conversations, I'm...

Your website is the face of your business online, kind of like your digital storefront. It’s often the main way that potential customers...

Is your social media working? When it comes to measuring success, it’s critical to consider the real results in your business.

Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.

Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.

The secret to growing your list is simple. Developing a free piece of content, a freebie or lead magnet, is THE BEST way to grow your list.

Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.

Custom Instagram stickers are an amazing way to maintain your brand personality on social media and drive more engagement with your audience

Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.

If you want to build real brand loyalty, you need to find ways to connect with your audience. So how can you personalize your brand? We’re

Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.

Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.

We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.