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As Featured In:
See How We Move Minds— and Markets
A behind-the-scenes look at how we think, create, and deliver bold marketing campaigns
Begin Your Business-To-Brand Transformation
We are a woman and minority-owned, full-service marketing agency transforming businesses into brands that deeply connect with their audience on both a conscious and subconscious level, fostering trust, loyalty, and lasting impact.
Businesses Sell Something
Businesses Join The Conversation
Businesses Jump On The Trends
Brands Stand for Something
Brands Start The Conversation
Brands Set The Trends
Businesses Sell Something
Businesses Join The Conversation
Businesses Jump On The Trends
Brands Stand for Something
Brands Start The Conversation
Brands Set The Trends
Our Process: Built on Brain Science, Refined by Real Results
Our Process: Built on Brain Science, Refined by Real Results
Understand the Brain
We start with how people process, remember, and make decisions
Shape Brand Associations
We build campaigns that embed the right mental connections
Design for Lasting Impact
Every touchpoint— from brand to ad to funnel— is engineered for memory and action
Test. Learn. Refine.
We continuously optimize campaigns based on audience behavior and results
Understand the Brain
We start with how people process, remember, and make decisions
Shape Brand Associations
We build campaigns that embed the right mental connections
Design for Lasting Impact
Every touchpoint— from brand to ad to funnel— is engineered for memory and action
Test. Learn. Refine.
We continuously optimize campaigns based on audience behavior and results
Working with Halcon Marketing to develop the updated brand messaging for Thankful Greetings was truly transformative. It felt like they took the essence and soul of our brand (that I had not even really articulated) and translated it into a clear, tangible, and beautifully aligned guide and reference book, which was then used for many subsequent projects with them and cab be for many more years to come both internally and with vendors!
Honestly, I wasn’t sure at first if investing in brand strategy and core messaging would be “worth it,” but it turned out to be the single most valuable part of the entire project. This process gave us clarity and strong foundation—something no quick marketing campaign could ever replace. It's like they put into words what I always knew but couldn't articulate.
I would say that if you’re on the fence about this step, don’t skip it! It’s what makes everything that follows not just easier, but so much more meaningful and effective.
Sarah Gausewitz
THANKFUL GREETINGS
Working with Halcon Marketing to develop the updated brand messaging for Thankful Greetings was truly transformative. It felt like they took the essence and soul of our brand (that I had not even really articulated) and translated it into a clear, tangible, and beautifully aligned guide and reference book, which was then used for many subsequent projects with them and cab be for many more years to come both internally and with vendors!
Honestly, I wasn’t sure at first if investing in brand strategy and core messaging would be “worth it,” but it turned out to be the single most valuable part of the entire project. This process gave us clarity and strong foundation—something no quick marketing campaign could ever replace. It's like they put into words what I always knew but couldn't articulate.
I would say that if you’re on the fence about this step, don’t skip it! It’s what makes everything that follows not just easier, but so much more meaningful and effective.
Sarah Gausewitz
THANKFUL GREETINGS
