Our Team
Diverse in our experience, we’ve worked with organizations across various industries, from pharmaceuticals and logistics to retail and medical care.
Nicole Powell
Founder + Lead Strategist
Having worked on both the client and agency sides, I started HALCON to reshape how agencies operate and collaborate. Our mantra, "Be kind, fair, and always do your best," is something we live by every day. I’m passionate about building empowered teams through creativity, cooperation, and collaboration, while creating a culture where every team member feels part of the vision and is driven to see each other succeed.
Nicole Powell
Founder + Lead Strategist
Having worked on both the client and agency sides, I started HALCON to reshape how agencies operate and collaborate. Our mantra, "Be kind, fair, and always do your best," is something we live by every day. I’m passionate about building empowered teams through creativity, cooperation, and collaboration, while creating a culture where every team member feels part of the vision and is driven to see each other succeed.
Nicole Powell
Founder + Lead Strategist
Having worked on both the client and agency sides, I started HALCON to reshape how agencies operate and collaborate. Our mantra, "Be kind, fair, and always do your best," is something we live by every day. I’m passionate about building empowered teams through creativity, cooperation, and collaboration, while creating a culture where every team member feels part of the vision and is driven to see each other succeed.
Kelsey Brewer
Senior Account Executive,
Digital Strategy
Kelsey Brewer is a seasoned digital strategist with over a decade of experience helping brands, businesses, and political campaigns across North America harness the power of digital media. She began her career bridging traditional and digital advertising, launching a digital division for a regional billboard company and pioneering integrated campaigns that connected offline visibility with measurable online results. Since then, she has led digital efforts for organizations of all sizes and played key roles in major political campaigns and ballot initiatives, including Right to Work and Missouri’s sports betting legislation. Kelsey stands out for her commitment to transparency and client education.
Jane Campbell
Marketing Strategist
Jane Campbell is an experienced Digital Strategist who loves helping brands amplify their voices online. She is skilled in developing engaging content and transforming long-form material into captivating micro-content for various platforms. With a background in radio and event management, Jane is able to create campaigns that go beyond social media, engaging your target audience in person, on air, or in their inbox. Jane has a BA in Business and Politics from the University of Puget Sound.
Amanda Erzinger
Marketing Manager
Amanda Erzinger is a creative Marketing Manager who's all about blending numbers and imagination. With a background in both marketing and accounting, she's a master at understanding how data impacts success. Thanks to her own previous coffee business, Amanda gets the hustle of small ventures, knowing just what it takes to stand out. She's not afraid to take calculated risks, and her strategic prowess shines through in everything she does. From metric reporting, social media strategies, blogs, graphic design, to her super organizational skills, Amanda's got you covered.
Lexie Knight
Content Photographer
Lexie is a seasoned St. Louis-based photographer with nearly ten years of experience behind the lens. Her versatile portfolio spans high school sports, product shoots, portraits, event coverage, and even professional sports. No matter the project, Lexie brings creativity, precision, and passion to every frame. Currently, she’s in her fourth season as a photography assistant with the St. Louis Blues, capturing the energy and excitement of NHL action up close.
Erin Kelly
Executive Assistant
Erin Kelly, originally from Orange County, California, now calls Tulsa, Oklahoma, home. She lives there with her husband, Ryan, and their two kids, Quinn and Griffin. After a five-year career in marketing and technology at Ingram Micro, Erin shifted her focus to family life, especially to care for Quinn, who has undergone multiple heart surgeries and is a major inspiration. Erin is passionate about celebrating life's moments, creating fun traditions like her Fall Kickoff Breakfast. She enjoys rom-coms, baking, reality TV, and has a strong commitment to raising awareness for Type 1 Diabetes, congenital heart conditions, and NICU care. A Hallmark movie fan and travel enthusiast, Erin's always ready to help and share her zest for life.
Amy Belfi
Neuroscientist
Amy Belfi is a cognitive neuroscientist and an Associate Professor of psychological science. She received her BA in Psychology from St. Olaf College, her Ph.D. in Neuroscience from the University of Iowa, and completed postdoctoral training in cognitive neuroscience at New York University. She is a recent recipient of the Rising Star award from the Association for Psychological Science and currently serves as co-Editor of the academic journal Psychology of Aesthetics, Creativity, and the Arts.
Madison Sifuentes
Brand Designer
With a BA in Communications (Marketing) and Studio Art, Madison combines strategic marketing prowess with artistic creativity to craft impactful brand experiences. With years of experience in the field, Madison has worked with a diverse range of clients, from large brands and corporations to small businesses. Madison's expertise spans social media, graphic design, ad management, marketing proposals, and web design. Outside of work, Madison is an Etch-a-Sketch master, an avid traveler, and enjoys spending time outdoors with her family. She also owns an aesthetic bounce house company, combining her love for creativity and fun.
Jessi Turner
Brand Strategist
Jessi Turner is a Brand Strategist with a strong background in operations, data analysis, and business strategy. Her expertise includes brand creation, brand strategy, copywriting, graphic and web design, and social media content. As she continues to drive impactful brand experiences, Jessi remains dedicated to elevating brands to new heights and helping them create lasting, meaningful connections with target audiences. Jessi holds a Master of Business Administration (MBA) degree from Saint Louis University and a Bachelor of Science (BS) in Digital Media from Greenville University, along with certifications in Integrated Supply Chain Management and Global Operations and Leadership, both from Saint Louis University.
Emily Congdon
Brand Designer
Emily Congdon is a seasoned designer with an expert-level command of Adobe Photoshop, InDesign, and Illustrator. She excels at crafting impactful visuals that resonate across various platforms. Her experience encompasses brand strategy, art direction for both photo and video shoots, storyboarding, ideation, and illustration. Holding a B.F.A. in Graphic Design with minors in Advertising/Marketing and Psychology from Webster University, Emily’s professional journey has spanned diverse industries. Her portfolio includes achievements like elevating design standards and directing photoshoots for Centene’s family of brands and creating compelling brand visuals for businesses like Ella & Ollie Popcorn and The London Tea Room. As a Creative Director, Emily’s commitment to innovation shines as she meticulously curates brand visuals that authentically capture company values and personalities.
Kasey Leeders
Content Producer
Kasey has an MBA with a focus in Global Communications and 8+ years of experience in video editing and content creation. She currently works full time for ARCO Construction and enjoys telling a unique brand story in every video she creates. She has freelanced with HALCON over the past 5 years.
Hiren Sanghvi
Development & SEO Specialist
Hiren Sanghvi is a comprehensive problem solver who can analyze and solve complex issues. He is highly creative in his approach. Hiren has developed 300+ websites, 30+ mobile apps and 100+ SEOs on various technologies like Wordpress, Shopify, Wix, Squarespace, Kajabi, Thinkific, Android & iOS Apps, he is proactive and experienced, bringing aa positive attitude to every project.
