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Image by Nick Adams

Our Team

Diverse in our experience, we’ve worked with organizations across various industries, from pharmaceuticals and logistics to retail and medical care.



Nicole Powell

Founder + Lead Strategist

Having been on the client and agency side of the business, I started this company to change the narrative regarding marketing agency culture and client/agency collaboration. Our team's mantra is "Be kind and fair, and always do your best with the best intentions." ⁠This mantra is not for show. It is an attitude we embody and practice daily. ⁠

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Amy Belfi


Amy Belfi is a cognitive neuroscientist and an Associate Professor of psychological science. She received her BA in Psychology from St. Olaf College, her Ph.D. in Neuroscience from the University of Iowa, and completed postdoctoral training in cognitive neuroscience at New York University.  She is a recent recipient of the Rising Star award from the Association for Psychological Science and currently serves as co-Editor of the academic journal Psychology of Aesthetics, Creativity, and the Arts.

Jessi Turner

Brand Strategist

Jessi Turner is a Brand Strategist with a strong background in operations, data analysis, and business strategy. Her expertise includes brand creation, brand strategy, copywriting, graphic and web design, and social media content. As she continues to drive impactful brand experiences, Jessi remains dedicated to elevating brands to new heights and helping them create lasting, meaningful connections with target audiences. Jessi holds a Master of Business Administration (MBA) degree from Saint Louis University and a Bachelor of Science (BS) in Digital Media from Greenville University, along with certifications in Integrated Supply Chain Management and Global Operations and Leadership, both from Saint Louis University.


Jane Campbell

Digital Strategist

Jane Campbell is an experienced Digital Strategist who loves helping brands amplify their voices online. She is skilled in developing engaging content and transforming long-form material into captivating micro-content for various platforms. With a background in radio and event management, Jane is able to create campaigns that go beyond social media, engaging your target audience in person, on air, or in their inbox. Jane has a BA in Business and Politics from the University of Puget Sound.

Amanda Erzinger

Marketing Manager

Amanda Erzinger is a creative Marketing Manager who's all about blending numbers and imagination. With a background in both marketing and accounting, she's a master at understanding how data impacts success. Thanks to her own previous coffee business, Amanda gets the hustle of small ventures, knowing just what it takes to stand out. She's not afraid to take calculated risks, and her strategic prowess shines through in everything she does. From metric reporting, social media strategies, blogs, graphic design, to her super organizational skills, Amanda's got you covered.


Emily Weaver

Marketing Strategist

Emily Weaver is a versatile Marketing Strategist with extensive agency experience, crafting strategies across traditional and digital marketing platforms. She is passionate about creating engaging narratives and connecting brands with their audiences. Based in St. Louis, Missouri, Emily thrives on transforming ideas into impactful content through her expertise in brand messaging, design, digital copywriting, and SEO. With eight years of professional experience, her dedication to storytelling and her design background allow her to provide comprehensive marketing strategies to clients. Emily has a BA in Marketing and Advertising Communications from Webster University.

Madison Sifuentes

Brand Marketing Manager

With a BA in Communications (Marketing) and Studio Art, Madison combines strategic marketing prowess with artistic creativity to craft impactful brand experiences. With years of experience in the field, Madison has worked with a diverse range of clients, from large brands and corporations to small businesses. Madison's expertise spans social media, graphic design, ad management, marketing proposals, and web design. Outside of work, Madison is an Etch-a-Sketch master, an avid traveler, and enjoys spending time outdoors with her family. She also owns an aesthetic bounce house company, combining her love for creativity and fun. 


Emily Congdon

Creative Director

Emily Congdon is a seasoned designer with an expert-level command of Adobe Photoshop, InDesign, and Illustrator. She excels at crafting impactful visuals that resonate across various platforms. Her experience encompasses brand strategy, art direction for both photo and video shoots, storyboarding, ideation, and illustration. Holding a B.F.A. in Graphic Design with minors in Advertising/Marketing and Psychology from Webster University, Emily’s professional journey has spanned diverse industries. Her portfolio includes achievements like elevating design standards and directing photoshoots for Centene’s family of brands and creating compelling brand visuals for businesses like Ella & Ollie Popcorn and The London Tea Room. As a Creative Director, Emily’s commitment to innovation shines as she meticulously curates brand visuals that authentically capture company values and personalities.

Kasey Leeders

Video Producer

Kasey has an MBA with a focus in Global Communications and 8+ years of experience in video editing and content creation. She currently works full time for ARCO Construction and enjoys telling a unique brand story in every video she creates. She has freelanced with HALCON over the past 5 years.


Erica Sontag

Public Relations + Marketing Coordinator

Erica Sontag is a public relations, communications, and marketing professional with a degree in journalism from the Missouri School of Journalism. She is experienced in public relations strategy, content marketing, social media management, event coordination and management, copywriting, video and audio editing, and more. Her experience has taken place in a variety of industries, including news media, nonprofits, and law firm management.

Hiren Sanghvi

Development & SEO Specialist

Hiren Sanghvi is a comprehensive problem solver who can analyze and solve complex issues. He is highly creative in his approach. Hiren has developed 300+ websites, 30+ mobile apps and 100+ SEOs on various technologies like Wordpress, Shopify, Wix, Squarespace, Kajabi, Thinkific, Android & iOS Apps, he is proactive and experienced, bringing aa positive attitude to every project.

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