Nicole Powell
10 Signs That It's Time For Website Redesign
Just imagine this: you're transported to a bustling cityscape, surrounded by many businesses vying for attention. As you stroll along,...
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Nicole Powell
- May 16
- 10 min
Visual Branding Trends For 2023
Are you curious about the direction of branding trends in 2023? Branding trends evolve to keep up with the latest fashion, culture, and...
30 views0 comments
Nicole Powell
- May 10
- 7 min
The Power of Branding: Why Small Businesses Can't Afford to Ignore It
Branding is essential for creating and distinguishing the identity and standing out among competitors. While branding may appear limited...
26 views0 comments
Nicole Powell
- Mar 11
- 2 min
Blogging Isn’t Dead: Why Your Business Needs One
A blog provides so many benefits to your audience and ultimately, your business.
32 views0 comments
Amanda Erzinger
- Jan 20
- 4 min
7 Tips to Help Your Social Media Start Performing Again
Is social media not working for your business anymore? With constant algorithm changes, ever-changing features, shadowbanning, low...
44 views0 comments
Amanda Erzinger
- Jan 5
- 3 min
The Importance of a Brand Book to Attract Your Ideal Client & Keep Them
Ever heard the expression, "look good, feel good"? Imagine this….you have a beautiful well-thought business plan. You have your...
24 views0 comments
Amanda Erzinger
- Nov 3, 2022
- 3 min
What is Social Listening and Why You Should Care?
Leave it to HALCON to be on the cutting edge of best marketing practices. That’s why we want to share with you a marketing tool that will el
51 views0 comments
Jessi Turner
- Sep 6, 2022
- 2 min
Why Good Visual Branding Matters in Your Marketing
Your brand is a living, breathing entity consisting of subtle nuances and intricacies that work together to communicate your purpose and...
35 views0 comments
Amanda Erzinger
- Aug 30, 2022
- 2 min
How to be Successful on Social Media
If you were to ask someone what being successful looks like in life, they would probably say something along the lines of having a lot of...
41 views0 comments
Amanda Erzinger
- Aug 23, 2022
- 4 min
Roadmap to Success in Marketing Part 2: Strategies and Tactics in Action
Last week's HALCON blog discussed the differences between Strategy and Tactics in Marketing. If you haven't read that blog, go read it...
32 views0 comments
Amanda Erzinger
- Aug 16, 2022
- 3 min
Roadmap to Success in Marketing: Strategy Versus Tactics
Great ideas deserve to be rewarded with excellent execution. That excellent execution requires strategic planning to ensure your great...
47 views0 comments
Amanda Erzinger
- Aug 9, 2022
- 3 min
3 Reasons Why You Don't Need To Be On Every Social Media Platform
When growing your business’s online presence it may feel like more is more. More platforms mean more potential eyes on your content. More...
115 views0 comments
Amanda Erzinger
- Aug 1, 2022
- 2 min
Storytelling + Marketing Your Business: What Makes a Good Story?
While the marketing you use to reach your audience is essential, what makes the most significant impact is connecting with that audience. Re
39 views0 comments
Nicole Powell
- Jul 26, 2022
- 2 min
The Do's and Don'ts of Great Blog Writing
Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform...
19 views0 comments
Nicole Powell
- Jun 28, 2022
- 2 min
Let Go of This Social Media Habit
Take it from Elsa. She wants you to let it go too. I sure did. 💖 Let go of the need to have a pristine Instagram feed. Now, “letting go”...
18 views0 comments
Kate Schoen
- Jun 13, 2022
- 4 min
How to Market on Top Social Media Platforms
Having a presence on social media may be one of the most important ways to get your brand and company out there.
40 views0 comments
Nicole Powell
- Jun 6, 2022
- 5 min
2 Ways to Create an Authentic Brand Purpose
Get ready because we are about to talk about something essential for your business if you want to work day in and day out with passion,...
22 views0 comments
Nicole Powell
- May 29, 2022
- 3 min
Branding & Marketing (and Pizza!): A Love Story
Branding and marketing are in a symbiotic relationship. Both serve an essential purpose in getting your business out there to be seen and lo
38 views0 comments
Alice Marjorie Campbell
- Aug 2, 2021
- 3 min
3 Ways to Leverage Video Content for Your Business
Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.
55 views1 comment
Renae Golden
- Jul 23, 2021
- 4 min
How to Write a Welcome Series That Wows
You have a new subscriber that just joined your email list. Go you! Maybe they signed up from a great freebie that you put out there, or...
57 views0 comments
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