Why Good Visual Branding Matters in Your Marketing
Your brand is a living, breathing entity consisting of subtle nuances and intricacies that work together to communicate your purpose and...
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Amanda Erzinger
- Aug 30
- 2 min
How to be Successful on Social Media
If you were to ask someone what being successful looks like in life, they would probably say something along the lines of having a lot of...
15 views0 comments
Amanda Erzinger
- Aug 23
- 4 min
Roadmap to Success in Marketing Part 2: Strategies and Tactics in Action
Last week's HALCON blog discussed the differences between Strategy and Tactics in Marketing. If you haven't read that blog, go read it...
20 views0 comments
Amanda Erzinger
- Aug 16
- 3 min
Roadmap to Success in Marketing: Strategy Versus Tactics
Great ideas deserve to be rewarded with excellent execution. That excellent execution requires strategic planning to ensure your great...
38 views0 comments
Amanda Erzinger
- Aug 9
- 3 min
3 Reasons Why You Don't Need To Be On Every Social Media Platform
When growing your business’s online presence it may feel like more is more. More platforms mean more potential eyes on your content. More...
17 views0 comments
Amanda Erzinger
- Aug 1
- 2 min
Storytelling + Marketing Your Business: What Makes a Good Story?
While the marketing you use to reach your audience is essential, what makes the most significant impact is connecting with that audience. Re
24 views0 comments
Nicole Powell
- Jul 26
- 2 min
The Do's and Don'ts of Great Blog Writing
Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform...
13 views0 comments
Nicole Powell
- Jun 28
- 2 min
Let Go of This Social Media Habit
Take it from Elsa. She wants you to let it go too. I sure did. 💖 Let go of the need to have a pristine Instagram feed. Now, “letting go”...
9 views0 comments
Kate Schoen
- Jun 13
- 4 min
How to Market on Top Social Media Platforms
Having a presence on social media may be one of the most important ways to get your brand and company out there.
29 views0 comments
Nicole Powell
- Jun 6
- 5 min
2 Ways to Create an Authentic Brand Purpose
Get ready because we are about to talk about something essential for your business if you want to work day in and day out with passion,...
17 views0 comments
Nicole Powell
- May 29
- 3 min
Branding & Marketing (and Pizza!): A Love Story
Branding and marketing are in a symbiotic relationship. Both serve an essential purpose in getting your business out there to be seen and lo
26 views0 comments
Alice Marjorie Campbell
- Aug 2, 2021
- 3 min
3 Ways to Leverage Video Content for Your Business
Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.
36 views0 comments
Renae Golden
- Jul 23, 2021
- 4 min
How to Write a Welcome Series That Wows
You have a new subscriber that just joined your email list. Go you! Maybe they signed up from a great freebie that you put out there, or...
53 views0 comments
Kate Schoen
- Jul 19, 2021
- 4 min
Marketing Across Cultures
Marketing across different regions, countries, states, and cultures can be tricky if you don't know how to go about it. Soon, you will...
87 views0 comments
Kate Schoen
- Jul 12, 2021
- 4 min
How to Get Your Local Business Noticed
Looking to start a business but don't know how to get it out there? We're here to help! With these tips and tricks, you'll be able to be...
37 views0 comments
Kate Schoen
- Jul 5, 2021
- 3 min
Priming vs. Framing in Marketing
“Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer,” stated Julian...
870 views0 comments
Nicole Powell
- Jun 29, 2021
- 4 min
Wix vs WordPress: How to Decide What's Right For Your Business
Wix or WordPress, which is better? If you’re planning on building yourself a new website, you may have asked yourself, or others, this...
28 views0 comments
Nicole Powell
- May 24, 2021
- 8 min
The 3 Core Elements of the Perfect Instagram Caption
The right captions can help drive traffic to your campaign, offer, website and increase engagement.
383 views0 comments
Renae Golden
- Apr 26, 2021
- 4 min
5 Awesome Ways to Repurpose Content
Hey Trailblazer, are you struggling to create marketing content? Between writing blogs, creating Instagram captions, sending out emails,...
45 views0 comments
Renae Golden
- Apr 19, 2021
- 4 min
Create Engaging Pinterest Content With These 3 Tips
Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...
66 views0 comments