The Marketing Lab Blog

The right captions can help drive traffic to your campaign, offer, website and increase engagement.

Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...

Hashtags got you down? When it comes to hashtags, there can be a lot of confusion about which to use, which not to use, where to put...

It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how...

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

Is your social media working? When it comes to measuring success, it’s critical to consider the real results in your business.

Custom Instagram stickers are an amazing way to maintain your brand personality on social media and drive more engagement with your audience

I was driving to a recent client meeting when a song by Maren Morris shuffled on. As a huge self-proclaimed marketing nerd — I was...

When it comes to social media, it’s just as important to know what not to do as it is to know what to do. Part of our passion for...

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Do you feel like all the social media rules, tips, tricks, blogs, articles, do's and dont's are just too much and so confusing, so you...

Don't you just hate it when you watch an IGTV video or a story, and the person is just so gosh darn perfect on camera? You ask yourself,...

Have you ever stared at that blinking cursor on your screen and agonized over what to say? Believe me, you are not alone. By far one of...

Could humor be the key to your success on social media? This is a question I asked myself often during the second year of my Master’s...

Are you using Instagram Stories for your business? If you’re not, you could be missing out on a big opportunity to engage your clients...