Nicole Powell
The Power of Storytelling in Brand Marketing
Imagine walking through the busy streets of a town like Eureka, where every shop has its tale to tell. At the city’s very core lies a...
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Nicole Powell
- Apr 12, 2021
- 3 min
Crafting a Powerful Brand Mission Statement
If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your...
145 views0 comments
Nicole Powell
- Mar 1, 2021
- 2 min
Brand Messaging Strategy: A MUST HAVE to be a true BRAND
“What does your company do?” When someone asks you this question, how do you respond? Better question... When someone asks, "Who is your...
75 views0 comments
Renae Golden
- Feb 23, 2021
- 4 min
How to Niche to What You Love
How do you stand out as a business? Whether you are just getting started or have been in business for a while, finding your niche - the...
102 views0 comments
Julia Esplana
- Feb 5, 2021
- 4 min
6 Tips to Achieving Authenticity in Your Social Media Marketing
Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty.
But how...
134 views0 comments
Nicole Powell
- Feb 1, 2021
- 3 min
Two mistakes getting in between you and great marketing
I talk to fellow business owners all the time, who are either clients, friends, or partners. After reflecting on these conversations, I'm...
94 views0 comments
Nicole Powell
- Oct 21, 2020
- 3 min
5 Signs You Need to Update Your Brand
Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.
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Renae Golden
- Oct 21, 2020
- 3 min
The Ultimate Style Guide Cheat Sheet
Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.
96 views0 comments
Renae Golden
- Oct 21, 2020
- 2 min
How to Create a Mood Board for Your Brand
Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.
133 views0 comments
Nicole Powell
- Sep 22, 2020
- 3 min
Four Easy Steps To Finding Your True Brand
This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from
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Nicole Powell
- Sep 21, 2020
- 5 min
You Need To Have This In Your Marketing Toolkit
I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best
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Nicole Powell
- Aug 17, 2020
- 5 min
How to write captions that represent your brand
Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.
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Nicole Powell
- Aug 10, 2020
- 4 min
Crafting Your Brand's Stunning Color Palette: A Guide
Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...
235 views0 comments
Nicole Powell
- Jul 14, 2020
- 4 min
The Brand Audit: Who, What, When, and Why You Need It Now
"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...
77 views0 comments
Nicole Powell
- Apr 15, 2020
- 2 min
Business or Brand: Which one do you want to be?
I get this question a lot. What's the difference between a business and a brand, and how do I become one? Lucky for you, I absolutely...
78 views1 comment
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