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The Secret Ingredients to Grow a Healthy Brand

  • Renae Golden

How to Create a Mood Board for Your Brand


Are you working on creating the branding for your business, but have no idea where to start? From color palettes to fonts to logos and graphics, there is A LOT to sort through when it comes to the visual identity of your brand.


To get started and get aligned on what your brand stands for visually, we love using mood boards! Mood boards are a fun way to visually represent your brand with colors, images, and even textures. They serve to bring all of your inspiration into one place and convey the mood and style of your brand.


So how do we get started?


Step 1: Seek out Inspiration for Your Brand

There are so many ways to find inspiration for your brand, so pick the best avenue that works for you. Love Pinterest? Make a secret board and save all the pins that inspire you when you think of your brand. Are you more of a hands-on creator? Grab some magazines and a pair of scissors and get to work.



You can also browse through websites and social media of companies you love or go to your local hardware store for paint samples. There is no right or wrong way to seek out inspiration!


As you are getting inspired, keep in mind the key aspects of your brand. Who your brand will serve, what you will offer them, and what sets you apart. We want to see all of these aspects represented in your mood board.


Step 2: Narrow Down Your Ideas

Now that you have a Pinterest board full of ideas or a pile of magazine clippings in front of you, it’s time for the tough part: picking and choosing the elements that most represent your brand.


Make sure to take some time during this stage to really envision how the pieces of your brand will come together. Look for similarities and trends in the images you’ve selected, and find pieces that look like they go well together.


You’ll want to end up with around three key colors, 5-10 images, and one or two textures for your board.



Step 3: Create Your Mood Board

Now that you have all of the elements of your mood board, the last step is to put it all together! We recommend making a full-page display, we love using Canva for this, to arrange all of the elements in one place. Print out your mood board and hang it near your workspace so that you can refer to it easily as you create graphics and other visual materials for your brand. Ta-da! Your brand mood board is complete.


Not only does every brand need a mood board, but they are also an amazing way to conceptualize new projects and ideas. They are a branding tool you can come back to again and again!


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Brand Photography: Abbie Takes Pictures + Videography: McElroy Commercial Photography