Nicole Powell
5 Signs You Need to Update Your Brand
Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.
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The Marketing Lab Blog
The Source For Marketing Tips Tailored for Entrepreneurs
To Transform Businesses That Sell To Brands That Stand Out
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Renae Golden
- Oct 21, 2020
- 1 min
Inspiring Fall Color Palettes
Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.
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Nicole Powell
- Oct 21, 2020
- 2 min
5 Tips for Selecting Font
Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.
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Renae Golden
- Oct 21, 2020
- 3 min
The Ultimate Style Guide Cheat Sheet
Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.
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Nicole Powell
- Oct 21, 2020
- 2 min
4 Steps to Outshine the Competition
Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.
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Renae Golden
- Oct 21, 2020
- 2 min
How to Create a Mood Board for Your Brand
Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.
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Nicole Powell
- Sep 23, 2020
- 3 min
Three Tips to Get the Most Bang for your Buck from a Branding Photoshoot
We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.
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Nicole Powell
- Sep 22, 2020
- 3 min
Four Easy Steps To Finding Your True Brand
This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from
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Nicole Powell
- Sep 21, 2020
- 5 min
You Need To Have This In Your Marketing Toolkit
I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best
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Nicole Powell
- Sep 18, 2020
- 2 min
How To Use Photography to Tell Your Brand Story
There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...
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Nicole Powell
- Sep 9, 2020
- 5 min
Eight Must-Haves For Your Branding Toolkit
Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...
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Nicole Powell
- Sep 4, 2020
- 2 min
Don't Get Confused With All Those Logo Files
"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...
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Nicole Powell
- Sep 2, 2020
- 3 min
Avoid This Branding Mistake
The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...
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Nicole Powell
- Aug 10, 2020
- 4 min
A guide to creating a beautiful color palette for your brand.
Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...
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