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The Marketing Lab Blog
The Source For Marketing Tips Tailored for Entrepreneurs
To Transform Businesses That Sell To Brands That Stand Out
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From Concept to Creation: Mastering Logo Design and Development
Have you ever found yourself inside a crowded grocery aisle where lots of boxes are similarly shaped? Then, one product catches your...

Nicole Powell
Jul 17, 20247 min read


Signs It’s Time to Rebrand Your Business
Companies grow, and their brands should too, and if you are a startup or old business, the fast-changing market requires you to change as...

Nicole Powell
Aug 16, 20237 min read


Branding vs Design: Unveiling the Differences
Are you wondering about the intriguing world of branding and design? Let’s answer this pressing question together: "What is the...

Nicole Powell
Jul 14, 20238 min read


5 Signs You Need to Update Your Brand
Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.

Nicole Powell
Oct 21, 20203 min read


Inspiring Fall Color Palettes
Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.

Renae Golden
Oct 21, 20201 min read


5 Tips for Selecting Font
Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.

Nicole Powell
Oct 21, 20202 min read


The Ultimate Style Guide Cheat Sheet
Your style guide is the foundation of your brand & documents how your brand will be displayed through colors, fonts, imagery, and logos.

Renae Golden
Oct 21, 20203 min read


4 Steps to Outshine the Competition
Four-step process to analyzing and shopping the competition that will get you on your way to developing a unique and successful brand.

Nicole Powell
Oct 21, 20202 min read


How to Create a Mood Board for Your Brand
Create a mood board to get inspired for your branding and visually represent your brand with colors, images, and even textures.

Renae Golden
Oct 21, 20202 min read


Maximizing Your Branding Photoshoot Investment: Three Tips
We want to arm you with three great tips to get the most bang for your buck from your branding photoshoot.

Nicole Powell
Sep 23, 20203 min read


Four Easy Steps To Finding Your True Brand
This is the quick version of the business to brand transformation. We walk you through the four stages to find your voice as a brand - from

Nicole Powell
Sep 22, 20203 min read


You Need To Have This In Your Marketing Toolkit
I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

Nicole Powell
Sep 21, 20205 min read


How To Use Photography to Tell Your Brand Story
There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...

Nicole Powell
Sep 18, 20202 min read


Eight Must-Haves For Your Branding Toolkit
Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...

Nicole Powell
Sep 9, 20205 min read


Don't Get Confused With All Those Logo Files
"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...

Nicole Powell
Sep 4, 20202 min read


Avoid This Branding Mistake
The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...

Nicole Powell
Sep 2, 20203 min read


Create a Stunning Brand Color Palette
Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

Nicole Powell
Aug 10, 20204 min read
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