How To Use Photography to Tell Your Brand Story
There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool to use to tell your brand story. It's also one of the most powerful. Sure, captions and words are important, but how often does your eye go to words first? Impactful imagery is an effective attention grabber.
Photography can literally bring your brand story to life!
When planning for your branding photoshoot, it's important to have a plan. Don't just show up and wing it, because you'll end up wasting time and money on photos you will never use.
Do you have a brand story?
If you were writing a picture book about your brand story, what images would you select?
Here are some tips to help you plan!
Make sure the photos convey your overarching message through the context, look and feel of the images.
The photography should speak to your ideal client and ooze your brand personality, so make sure you know exactly who you're talking to and what style of images would resonate with them before booking your photoshoot.
Keep the look and feel of your photos consistent so that when people see them, they immediately recognize them as your brand.
Create a strong brand aesthetic by using consistent filters and lighting in your imagery to reinforce your brand story.
Use photos from behind the scenes of your business. Share the events and the people that make up your brand to create a genuine connection.
Images are easily “digestible” for consumers so make sure your images are purposful, thoughtful and meaningful. Most of all, make sure they support your message. For example, if you're a home delivery service for coffee, don't shoot photos at a coffee shop.
According to Neuroscientists at MIT the brain can identify images seen for as little as 13 milliseconds. So, make the most of the 13 milliseconds needed for your image to be memorable!
Here are some questions to keep in mind when crafting your brand story through photography:
Are you creating emotion with the imagery?
Does the photo match the personality and vibe of your brand?
Does the image relay the purpose of your brand in some way?
Use these tips to tell your brand story through photography and watch your brand story come to life!