Diverse Background. Fresh Perspective.
About Our Founder
Nicole Powell
Nicole Powell’s journey from Manila to the Midwest, filled with both challenges and growth, ultimately inspired her to establish HALCON Marketing Solutions. With over 16 years of experience working alongside small businesses and industry giants like Viacom and ESPN, Nicole is passionate about empowering entrepreneurs, transforming the marketing industry, and paying it forward. She believes that true partnerships between agencies and clients—where ideas are nurtured and mutual respect is at the core—create the foundation for success and allow the most impactful ideas to flourish.
Our Roots
Manila, Philippines
Nicole was born an ocean away in Manila. At the age of six years old, Nicole moved to America bringing along amazing memories obtained from living in a unique country with an amazing culture.
Bronx, New York
Nicole had to learn how to adapt to a brand new country, which was very challenging and eye-opening. She credits her ability to connect with a variety of different audiences to her experiences growing up in such an ethnically and culturally diverse city as the Bronx.
New Jersey
While attending college at Rutgers University, Nicole interned at major networks such as ABC, FOX and MTV. She even lived and worked in Washington D.C for a summer planning and executing events with U.S. Senators, Congressman, Newscasters and Government Officials.
New York City
After college, Nicole landed a job at MTV producing TV & web content. She got the marketing bug after working with several marketing colleagues at the Video Music Awards and she quickly (and excitedly) took a position in Integrated Marketing for Spike TV, working for clients like Diageo, Activision and Miller Coors.
Los Angeles & San Francisco
As a Freelancer, she gained valuable experience working on unique projects. As she enjoyed the CA sun and surf, she was a consultant for the Global Marketing Group at Warner Brothers Studios, an Event Marketing Manager for Nickelodeon and more.
New York City
Nicole came back to NYC with a role at Disney/ESPN developing experiential marketing campaigns catering to cable and digital media executives. She ended her short time back in NYC creating small- and large-scale campaigns for FOX, FX, FOX Sports and National Geographic Channel.
St. Louis, MO
A once-in-a-lifetime job offer for Nicole's husband took them to the Midwest. She continued her marketing career at a local agency serving clients like Frontier and Wild Turkey. She eventually brought her expertise to the world of Property Management helping two local properties reach their target audience.
Birth of Halcon
Her experience working for smaller businesses has reawakened Nicole's love of helping others using the power of marketing. For this reason, she decided to venture out on her own and "do marketing" her way.