Fractional CMO: Executive Marketing Leadership Without Full-Time Cost
An outsourced CMO is a seasoned marketing expert who provides needed guidance with conceptualizing unified marketing strategies at a fraction of the cost of a full-time CMO.
A Fractional CMO is a seasoned marketing executive who provides strategic leadership, unified marketing strategy, and executive-level brand direction at a fraction of the cost of a full-time CMO. HALCON's Fractional CMO service is led by Nicole Powell, giving your business access to 16+ years of executive marketing experience at Viacom, ESPN, ABC, FOX, MTV, and Disney.
Meet
Nicole Powell,
The Marketing Executive Behind HALCON's Fractional CMO Service
We understand you might be hesitant to hire a consultant you don’t know. We get it! And, you’ve probably been burned by “marketing experts” before, so we’d rather let our clients do the talking.
Check out our testimonials.
Nicole Powell: Over 16 Years of Executive Marketing Experience at National Media Networks
Should You Hire a Fractional CMO? Signs Your Business Needs Executive Marketing Leadership
✓ You have a team member (or two) tasked with marketing who needs a leader.
✓ You need marketing leadership but you're not at a place to hire a full-time CMO.
✓ You need overarching marketing strategy for short and long-term goals.
✓ You need guidance on best practices and ideal marketing tactics.
✓ You need to resolve marketing hurdles and overcome them efficiently.
✓ You need to be the CEO with the flexibility and scalability to grow your business.
Are you ready to build an effective marketing strategy to build momentum and increase your revenue?
What Does a HALCON Fractional CMO Engagement Include?
A HALCON Fractional CMO engagement led by Nicole Powell includes: executive marketing strategy and annual planning, brand positioning and MEMORA Brand Method application, team leadership and vendor management, marketing budget oversight, monthly reporting and KPI tracking, and ongoing strategic direction. Available to St. Louis businesses and executive clients across the country.
Frequently Asked Questions
What are the benefits of hiring an outsourced CMO versus a full-time Chief Marketing Officer?
The benefits of hiring an outsourced CMO include immediate access to senior-level marketing leadership, significantly lower cost than a full-time CMO salary and benefits, no long-term hiring commitment, and the ability to scale engagement up or down based on business needs. HALCON fractional CMO engagements are led by Nicole Powell with 16 years of executive marketing experience.
How is a fractional CMO different from a full-time Chief Marketing Officer?
A fractional CMO provides the same executive marketing leadership as a full-time Chief Marketing Officer but on a part-time or project basis. The business gets C-suite marketing strategy without the full-time salary, benefits, and equity commitments. HALCON fractional CMO clients receive the same strategic depth at a fraction of the annual cost.
What is included in a HALCON fractional CMO engagement?
A HALCON fractional CMO engagement includes executive marketing strategy, brand positioning oversight, marketing team leadership, vendor and agency management, campaign strategy and performance review, and board-ready marketing reporting. Nicole Powell leads every engagement personally.
How many hours per month does a fractional CMO typically work with a business?
A fractional CMO typically works 10 to 20 hours per month depending on the scope of the engagement. HALCON structures time around strategic priorities: monthly leadership calls, campaign reviews, team briefings, and ad hoc decision support. Scope is agreed upon monthly.
What types of businesses benefit most from hiring a fractional CMO?
Businesses that benefit most from a fractional CMO are growth-stage companies that need senior marketing leadership but are not yet ready to hire a full-time CMO, companies between CMO hires, and businesses launching new products or entering new markets where strategic guidance is critical.