Logo Design and Visual Brand Identity Services for Instant Recognition
Did you know it only takes consumers 10 seconds to form an impression of your brand? Make this first impression memorable.
Research shows consumers form an impression of your brand in as little as 10 seconds. HALCON creates logo suites, brand guidelines, typography systems, and visual identity packages designed to make that first impression count and build recognition that compounds over time.
What Does HALCON's Visual Marketing Package Include?
• One Primary Logo
• One Secondary Logo
• Logo Color Variations
Full color One color (white) One color (black) One color (logo in all color palette shades)
• One Logo Icon/Symbol/Submark
• Brand Patterned Background
• Color Palette
• Typography
• Mood Board
• Imagery Style Samples
• Visual Identity Style Guide: A one-sheet outlining brand style and do’s & don’ts
• Added Value: Business card design (2-sided) OR Instagram Quote Graphic
Statistics to share:
Brands with consistent branding expect to earn 23% more annual revenue than the brands that are inconsistent. (Lucidpress)
$500 off.
Is the H-Factor Brand Package Right for You?
✓ You want your logo and visual assets to look as polished, put-together and premium as your actual business.
✓ You are looking for a trained graphic designer to create a logo suite that is uniquely and unequivocally yours - no D.I.Y. Canva logos here.
✓ You want customers to recognize and remember your brand graphics.
✓ You want to stand out from the competition.
Visual Brand Identity Portfolio: Logo Design and Branding Work by HALCON
Therapeutic Playtime
The base comes from the first letters of (T)herapeutic (P)laytime with a silhouette of kids and a rising sun in the background as an homage to the previous logo and for added color. We removed the rainbow from the previous logo to provide a more compact design ideal for various platforms.
4 Paws 4 Rescue
We were inspired by the mission of 4 Paws 4 Rescue, a St. Louis animal rescue, and wanted to capture these three main elements in a more updated design:
• Comfort and warmth
• A sense of safety and protection
• Companionship and family
We hope the simplistic, lovable style evokes affectionate feelings and wins people’s hearts, so they adopt a new furry friend into their families.
Frequently Asked Questions
What is included in a brand identity design package from HALCON?
HALCON brand identity packages include a primary logo, logo variations (horizontal, stacked, icon), color palette, typography system, brand guidelines document, and digital file formats for web and print. The H-Factor Brand Package also includes a starter website built around the new identity.
How much does professional logo design cost, and what is the process?
Professional logo design pricing depends on scope, number of deliverables, and whether a full brand identity system is included. HALCON's process begins with brand strategy alignment so the logo reflects a defined positioning, not just aesthetic preference. Investment is discussed after an initial consultation.
How many logo variations does HALCON deliver in a branding package?
A standard HALCON brand identity package includes a primary logo, a horizontal variation, a stacked variation, and a standalone icon mark. Each is delivered in full color, reversed white, and single-color black for maximum flexibility across all applications.
What file formats does HALCON deliver for logo and brand identity assets?
HALCON delivers all brand identity assets in vector formats (AI, EPS, SVG) for scalability and raster formats (PNG with transparent backgrounds, JPEG) for digital use. Print-ready PDF files are included. Clients own all source files upon project completion.
Can HALCON refresh an existing logo without doing a full rebrand?
Yes. HALCON offers logo refinement for businesses that need a modernized version of their existing identity without a complete rebrand. The process evaluates what equity exists in the current mark and refines it for clarity, scalability, and alignment with current brand positioning.