KNOW YOUR AUDIENCE.
KNOW YOUR STRENGTHS.
KNOW WHAT SETS YOU APART.
HALCON's Brand Development program is 100% comprehensive and is one of our most popular services.
Through site visits, extensive market research and one-on-one interviews with internal and external stakeholders, HALCON will build a brand guide that highlights key messaging and talking points, along with your brand narrative. This stage lays the foundation for marketing campaigns and tactics to come.
A comprehensive brand book that will give you the strategies and messaging structure you need to establish and communicate your brand personality, purpose and values on a variety of platforms
• Discovery Session: We get to know you and your business
1x (2) hour session
• Employee/Stakeholders Interviews
• Competitive Study and Analysis
• Consumer Analysis
The Final Product:
50+ Page Comprehensive Brand Book
Recurring themes that are integral components of your brand’s narrative
Medium/Platform Tone of Voice
Consumer profile outlining your target audience
Competitive Analysis & Differentiators
A brand roadmap with recommendations to elevate your brand
Statistics to share:
64% of consumers say they trust a brand more if they share values with it. (Forbes)
WE UNCOVER AND DEFINE YOUR BRAND VALUES AND MESSAGING THROUGH OUR COMPREHENSIVE PROGRAM.
YOU WILL KNOW EXACTLY WHAT TO SAY AND HOW TO SAY IT TO EFFECTIVELY CONNECT AND NURTURE RELATIONSHIPS WITH YOUR TARGET CUSTOMERS.
You Need To Be A Part Of The Program If...
✓ Your brain is filled with jumbled ideas of what your brand is, but you can’t figure out how to piece everything together.
✓ You don’t know what do with all your ideas or where to start.
✓ You need an expert’s help with market research, so you can FINALLY decipher what you’re doing well and what needs to improve.
✓ You’re tired of just being part of the pack. You want to stand out and rise above all your competitors.