Image by NordWood Themes

Social Media

Strategy

ONCE BRANDING AND KEY MESSAGING HAVE BEEN ESTABLISHED, WE WILL CONSTRUCT A SOCIAL MEDIA PLAN FOR YOUR BUSINESS IN THE SOCIAL SPACE, FROM VOICE, TONE, VISUAL IDENTITY TO CONTENT PILLARS, DISTRIBUTION STRATEGIES AND AUDIENCE TARGETING RECOMMENDATIONS.

WE GIVE YOU STRUCTURE, STRATEGY AND SOCIAL MEDIA GRAPHICS TO GET YOU STARTED, READY AND EXCITED TO HIT THE GROUND RUNNING.

Image by STIL

Sample Social Media Playbook Segments:

Objectives:

What are our goals? How do our tactics change based on the platform?

Recommended Cadence of Content:

How often do we publish content based on our audiences?

​Tone and Voice Guidelines Per Platform:

How does your voice change depending on the platform?

Visual Identity Blueprint:

What will give the content a cohesive and consistent look & feel?

Content Buckets and Messaging Themes:

What are the recurring themes and topics of our social posts and how do we integrate our brand messaging into each content pillar?

Image by STIL

Social Media

Management

HAVING A SOCIAL MEDIA ACCOUNT IS NOT ENOUGH.
IN ORDER TO HAVE A STRONG SOCIAL MEDIA AND ONLINE PRESENCE, BUSINESSES NEED COHESIVE AND CONSISTENT BRAND MESSAGE AND BUTTONED-UP BRANDING.

We help businesses clearly define their social media identities and ensure they resonate with their target audiences through our monthly packages.

Services Include:

Image by Ben Kolde

Content Creation + Graphic Design

  • SOURCE and EDIT photographs, so they align with brand guidelines

  • CRAFT engaging copy for each social media post

  • DESIGN graphics-based Instagram stories and feed content

Social Media Management

  • PUBLISH content on social media accounts/pages

  • ENGAGE with followers’ comments and questions

  • MONITOR and FOLLOW appropriate accounts and influencers

  • UPKEEP and MAINTENANCE of all social pages

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©2020 HALCON MARKETING SOLUTIONS 

Brand Photography: Abbie Takes Pictures + Videography: McElroy Commercial Photography

122 N. Kirkwood Rd. #207

St. Louis, MO 63122