ONCE BRANDING AND KEY MESSAGING HAVE BEEN ESTABLISHED, WE WILL CONSTRUCT A SOCIAL MEDIA PLAN FOR YOUR BUSINESS IN THE SOCIAL SPACE, FROM VOICE, TONE, VISUAL IDENTITY TO CONTENT PILLARS, DISTRIBUTION STRATEGIES AND AUDIENCE TARGETING RECOMMENDATIONS.
WE GIVE YOU STRUCTURE, STRATEGY AND SOCIAL MEDIA GRAPHICS TO GET YOU STARTED, READY AND EXCITED TO HIT THE GROUND RUNNING.
What are our goals? How do our tactics change based on the platform?
Recommended Cadence of Content:
How often do we publish content based on our audiences?
Tone and Voice Guidelines Per Platform:
How does your voice change depending on the platform?
Visual Identity Blueprint:
What will give the content a cohesive and consistent look & feel?
Content Buckets and Messaging Themes:
What are the recurring themes and topics of our social posts and how do we integrate our brand messaging into each content pillar?
HAVING A SOCIAL MEDIA ACCOUNT IS NOT ENOUGH.
IN ORDER TO HAVE A STRONG SOCIAL MEDIA AND ONLINE PRESENCE, BUSINESSES NEED COHESIVE AND CONSISTENT BRAND MESSAGE AND BUTTONED-UP BRANDING.
We help businesses clearly define their social media identities and ensure they resonate with their target audiences through our monthly packages.
Content Creation + Graphic Design
SOURCE and EDIT photographs, so they align with brand guidelines
CRAFT engaging copy for each social media post
DESIGN graphics-based Instagram stories and feed content
Social Media Management
PUBLISH content on social media accounts/pages
ENGAGE with followers’ comments and questions
MONITOR and FOLLOW appropriate accounts and influencers
UPKEEP and MAINTENANCE of all social pages