The Marketing Lab Blog

Brand marketing decides whether a customer remembers you tomorrow or forgets you today. Think of your brand as a person - it has a personality, a voice, and a set of promises it keeps. When that personality connects with your audience through consistent brand marketing strategies, growing your business gets a lot easier. HALCON Marketing Solutions is a brand marketing agency; founder Nicole Powell has spent 15+ years building brands, and this guide draws on that work.brand ma

A blog provides so many benefits to your audience and ultimately, your business.

Wix or WordPress, which is better? If you’re planning on building yourself a new website, you may have asked yourself, or others, this...

Your website is the face of your business online, kind of like your digital storefront. It’s often the main way that potential customers...

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

Getting found online still comes down to search engine optimization - SEO - no matter how the tools around it change. SEO is the set of strategies that increases the quality and quantity of traffic reaching your website, by helping search engines understand exactly what your site offers. HALCON Marketing Solutions is a brand marketing agency; founder Nicole Powell has spent 15+ years working on brand visibility, and these are the fundamentals we still recommend clients revisi

Think about the last time an outdated website turned you off a company. Maybe it was hard to read on your phone, had blurry images, or just didn't answer your question. HALCON Marketing Solutions is a brand marketing agency; founder Nicole Powell has spent 15+ years helping businesses fix exactly that first impression. If customers don’t receive a good impression when they first visit your page, chances are they will take their search elsewhere. Think of your website as a bli