Blogging Isn’t Dead: Why Your Business Needs One
Updated: Mar 15
The blogging landscape has gotten more competitive in the last several years. Is this strategy is still viable for growing your businesses?
My short answer? YES!
A blog provides so many benefits to your audience and ultimately, your business. Read on for a few of the main reasons why you want to have one, plus how to leverage your blog to support your overall marketing strategy.
Blogging can help your SEO
Search engine optimization, or SEO, is an important strategy to help your target customer find your business online. While there is a lot that goes into SEO, tapping into blogs can certainly improve your rankings.
Disclaimer: Writing a blog a few times here and there and paying no mind to keywords is not going to move mountains when it comes to SEO. You need a plan and thoughtfully written blogs to move the needle.
Search engines scour your website to see if it has content related to what someone is searching for. So the more ways you can incorporate keywords specific to your business throughout your site, the better you can rank.
As you begin developing blog content, make sure to consider what keywords to incorporate that will show up in search.
Build Your Brand
Remember, you have expertise and value to share with the world. A blog is an amazing vehicle to share your knowledge with your tribe!
While your social media captions and website headlines need to capture attention quickly, blogging allows you to share more nuanced information in a style that is all your own. This longform medium also helps you develop the voice of your brand and connect with your readers on a deeper level.
Support Content Marketing
Content marketing is all about providing valuable, inspiring, and useful information to your audience. To effectively do that, you need content to share!
Blogs are a great resource, because you can easily repurpose them into social media captions and emails.
When you share your blog on social media or your newsletter, you can also help to drive organic traffic to your website. The more times your audience spends on your site, the more they can get to know you, and ultimately – become a loyal customer.
Other Blogging Tips
Here are some bonus tips to leverage your blog the best way you can!
Get consistent: Like any marketing strategy, consistency is key. Develop a plan for how often you will post, the types of content you will share, and who on your team is responsible. Your blog strategy should fit in with your overall marketing plan, so consistency here translates to more consistency elsewhere. If your key goal with blogging is SEO, we recommend multiple blog posts per month.
Write enough words: Make sure your blog posts are at least 2,000 words.
Incorporate other mediums: If you aren’t into writing, you can still have a blog! Maybe you’d rather record a podcast or go live on Instagram or Facebook. These are both great sources of content that can be repurposed on your blog by adding a simple introduction, outlining the key points, and then linking to your audio or video file.
We hope this leaves you feeling inspired to start, or get back to, blogging.
Comment below with a link to your blog. We would love to see what content you are sharing.