Blogging Isn’t Dead: Why Your Business Needs One
- Nicole Powell
- Mar 11, 2023
- 3 min read
Updated: Jun 26, 2024
The blogging landscape has gotten more competitive in the last several years. Is this strategy is still viable for growing your businesses?
My short answer? YES!
A blog provides so many benefits to your audience and ultimately, your business. Read on for a few of the main reasons why you want to have one, plus how to leverage your blog to support your overall marketing strategy.
Blogging can help your SEO
Search engine optimization, or SEO, is an important strategy to help your target customer find your business online. While there is a lot that goes into SEO, tapping into blogs can certainly improve your rankings.
Disclaimer: Writing a blog a few times here and there and paying no mind to keywords is not going to move mountains when it comes to SEO. You need a plan and thoughtfully written blogs to move the needle.
Search engines scour your website to see if it has content related to what someone is searching for. So the more ways you can incorporate keywords specific to your business throughout your site, the better you can rank.
As you begin developing blog content, make sure to consider what keywords to incorporate that will show up in search.
Build Your Brand
Remember, you have expertise and value to share with the world. A blog is an amazing vehicle to share your knowledge with your tribe!
While your social media captions and website headlines need to capture attention quickly, blogging allows you to share more nuanced information in a style that is all your own. This longform medium also helps you develop the voice of your brand and connect with your readers on a deeper level.
Support Content Marketing
Content marketing is all about providing valuable, inspiring, and useful information to your audience. To effectively do that, you need content to share!
Blogs are a great resource, because you can easily repurpose them into social media captions and emails.
When you share your blog on social media or your newsletter, you can also help to drive organic traffic to your website. The more times your audience spends on your site, the more they can get to know you, and ultimately – become a loyal customer.
Other Blogging Tips
Here are some bonus tips to leverage your blog the best way you can!
Get consistent: Like any marketing strategy, consistency is key. Develop a plan for how often you will post, the types of content you will share, and who on your team is responsible. Your blog strategy should fit in with your overall marketing plan, so consistency here translates to more consistency elsewhere. If your key goal with blogging is SEO, we recommend multiple blog posts per month.
Write enough words: Make sure your blog posts are at least 2,000 words.
Incorporate other mediums: If you aren’t into writing, you can still have a blog! Maybe you’d rather record a podcast or go live on Instagram or Facebook. These are both great sources of content that can be repurposed on your blog by adding a simple introduction, outlining the key points, and then linking to your audio or video file.
We hope this leaves you feeling inspired to start, or get back to, blogging.
Comment below with a link to your blog. We would love to see what content you are sharing.
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Nicole, this is such a brilliant and encouraging breakdown of why blogging remains an essential tool for any growing business. Your point about using long-form content to develop a distinct brand voice really resonates, as it allows us to share nuanced expertise that short social media captions simply cannot capture. I also love your actionable advice on maintaining consistency and aiming for the 2,000-word mark to truly move the needle with SEO. For any readers in the comments who might be struggling with drafting those longer posts, remember that clarity and flow are just as important as the word count; in fact, through my daily work providing an academic editing service, I consistently see how publishing well-structured, thoroughly refined writing…
I love how you emphasise the power of blogging for businesses! It's so true. When I was in college, I focused on a lot of marketing projects but struggled with calculus. I had to take my online calculus class seriously, but I also needed to find time to work on my side projects. Having someone guide me through the tough topics was key. Sometimes balancing everything requires finding support where you can.
This post made me reflect on how important blogging is, especially for businesses trying to connect with their audience. I remember when I needed to write my assignment UK for a marketing class in the UK and had to use blogging as part of my strategy. It’s not just for personal blogs—it’s a vital tool for growth! Blogging offers real value when done right.
Blogging is still a valuable tool for any business, and if done right, it can significantly boost SEO. For example, if you're in need of coursework writing services, regularly updating your blog with relevant content can help attract potential clients. A well-crafted blog not only improves SEO but also builds trust with your audience, positioning you as an expert in your field. Don't overlook the power of consistent, quality content.