Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform where you get to educate your audience on about the things you are passionate about, you draw in readers who want to read your words and are interested in your writing topics! We at Halcon want to see your blogging succeed and really drive visitors to your business who increase engagement with your content!
To do that we have written a few of our DO’s and definitely DON'TS for you to get the most out of your blogging, whether you are a seasoned blogger or just beginning to dip your toes into long-form content writing.
Do: Have a Good Blog Topic
Have an idea of what you want to write about and then stick to the plan. A good blog topic is generally going to be something your ideal audience will want to read and is related to your brand. Brainstorm ideas of what you want your blog to say, create an outline, and then get to writing!
Don’t: Get Super Off Brand
Write about things that are relevant to your business and things your customers want to read. The idea with blogging is to be a support to potential customers, clients, and leads. Make sure what you are writing is authentic to who you are and what your business stands for.
There is nothing worse than a blog filled with a whole bunch of errors! It can tarnish your brand, making you look sloppy, and unprofessional. So save yourself now and download Grammarly. It is truly a lifesaver. Then also get you a friend you can send your blog to do a double check
Don’t: Have Large Amounts of Text with No Breaks
Make your content SKIMMABLE! Likely you will have a few visitors visit your blog who will not want to read every word you wrote. You want to make sure the reader can easily digest the content, with headers of text that break down your blog topic.
Do: Include Images
Similar to having skimmable text blocks, keep readers interested in your blog and give your worlds some extra life including applicable images. For example: if you are writing a blog about your favorite fashion trends, really make the readers understand by adding photos of the clothes you are talking about.
Don’t: Let Blogging Be Overwhelming
If having a blog presence makes sense for your marketing strategy, but you don’t have the time, bandwidth, or desire to write, then consider outsourcing. Outsourcing the marketing tasks you know need to get done but you can’t imagine yourself is always an option!
Hopefully this blog about blogging (blog-ception amiright?!) gives you the opportunity to think about ways to make blogging for your small business really be successful. After you write your amazing blog using the do’s and don’ts from our list, don’t forget to share all your incredible content with the world! Happy blogging friends!