Hey Trailblazer, are you struggling to create marketing content? Between writing blogs, creating Instagram captions, sending out emails, and keeping your website up to date - creating content can often feel like a full-time job.
That is... if you are constantly creating unique content for each platform. But as an entrepreneur, your time is precious! That’s why we are huge fans of repurposing content to use across social media, web, and email platforms.
Repurposing content is a smart way to get the most value out of everything you create. Think about it: you pour your heart and soul into writing your latest blog post, and then you only share it once on your Instagram and call it a day.
Did your target audience see your post? Did they click through to read your blog? Are you getting all the value that you can out of that one post?
To make sure you are getting the most value out of every piece of content you create, we’re sharing our five favorite ways to repurpose content. When you follow these tips, you’ll be filling out your content calendar in no time and finding new ways to elevate your brand and connect with your audience while you’re at it.
1. Blog Post --> Social Media
Blogging is your chance to convey thought leadership and talk about a specific topic in more depth than you can on social media, and even your website. Whether you are blogging multiple times a week or once a month, the first key step is to make sure that each and every blog gets repurposed across your other platforms.
For social media, you can easily create 3-5 posts out of a single blog. The key to these posts is to not only encourage folks to click-through to read the full blog (hint: this is usually the only post people make!), but to actually provide valuable content within the social media post itself. Because let’s face it, it’s hard to get users off Instagram or Facebook and onto your website.
Focus on providing value by sharing key lessons or tips from the blog in an easily digestible format. Each tip can be its own post, and you can also create stories summarizing all of the key points from a blog.
Depending on how often you post new blogs, you can space these posts out over several days or several weeks to give your audience more opportunities to digest and engage with your content.
2. Blog Post --> Email Newsletter
Similar to social media, your email list is another avenue to share your blog content with your audience. Every time you post a blog, you should send an email to your list. This helps further the reach of the blog, and also gives you an easy email touchpoint with your audience.
Simply share a teaser of the post, for instance, the first few paragraphs of the blog, in order to entice your subscribers to read more.
You can also create a second email the next week that draws out the key points of the blog, just like you did for social media. Make the focus of this email on providing value to your subscribers within the email, instead of encouraging them to click to read more.
3. Live Video -> Blog Post
Going live on Facebook or Instagram are amazing ways to connect with your audience on a more personal level. To get the most value out of each live video, you can transform it into a blog post!
This takes a little more effort to go back and summarize the content discussed in the video, but it is so worth it. For one, people tend to love and engage with different types of content. Some of your audience may be all for watching a 20-minute video, while others prefer to read an article. By providing your content in both mediums, you’re providing options for your audience to choose what works best for them, upping the chances that they will engage with it.
Once you’ve written up your blog based on your live video, you can cycle through Tip #1 and #2 above and transform the blog into social media and email newsletters. Are you starting to see how this all fits together?!
4. Old Blogs -> Guide
We’ve mostly talked about how to repurpose new content across your platforms, but what about all the content you’ve already created? We can put that to work too!
Take advantage of all of the time and effort you’ve spent writing great blog posts by repurposing them into fresh and useful guides for your audience. You can either combine several blogs on similar topics into one all-encompassing guide, or take a single blog post and add more details and examples to beef it up into a valuable resource.
These guides can then be used as lead magnets to grow your email list. That’s always a plus!
5. Webinar -> Free or Paid Resource
Free webinars are another great way to offer your audience a chance to connect with you on a deeper level. Prevent your webinars from becoming “one and done” by recording each and every webinar you create and then repurposing them into new free or paid content.
You can either create a purchase offer for your webinar as a secondary stream of income, or use the webinar as a lead magnet for your business to grow your email list and nurture leads. Pretty great, right?!
There you have it - five awesome ways to repurpose your content. Which tip are you most excited to try?