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The Secret Ingredients to Grow a Healthy Brand

  • Writer's pictureNicole Powell

Why Your Business Needs a Great Website, and How to Get One

Updated: May 29

Let's be honest: how many times have you been turned off by a company based on their outdated website? Maybe it was hard to read on your mobile device, had blurry images, or just didn't give you the information you needed. If customers don’t receive a good impression when they first visit your page, chances are they will take their search elsewhere.

Think of your website as a blind date. To prepare for your date you would shower, put on a nice outfit, show up on time, and overall make a good first impression. The same principle goes for your website. In order to put your best foot forward with potential customers, you need a website that wows. Here’s how you can attract, and keep, customers on your site.


Killer websites are clean, polished, and easy to navigate. This starts with an eye-catching home page that leads visitors deeper into the site. Information like hours, location, and how to get in contact should be easy to find from any page. It’s also important to think about how users will flow through your site in order to obtain the information they are looking for, and design the order and layout of your pages to guide users in this way.

Cohesive Branding

Not only does your website need to be functional, but it also needs to match the overall look and feel of your brand. Having consistent colors, fonts, and eye-catching imagery will keep users interested in learning more about you and your business.

Responsive Mobile Design

Websites are increasingly viewed on mobile devices, with generally over 50% of traffic coming from mobile devices. That’s why it’s critical to have a responsive website that adjusts spacing to fit desktop, tablet, and mobile screen sizes. Look at the analytics on your site to see how much of your traffic is coming from mobile and desktop to ensure you are optimizing for your audience.

Search Engine Optimized

The last critical tenant of a great website is that it can be found! Most users won’t view websites that don’t show up on the first page of search results. To climb the rankings, invest in SEO best practices such as including meta descriptions on every page, using keywords in your headings and body text, and including alt text on all of your images. SEO can seem overwhelming at first, but once you have the basics done on your site, it only requires a little upkeep each month.

Having a clean and functional website can make a huge impact on your business. If you’re ready to take your website to the next level, visit our website development services to learn how Halcon can help. From easy to use informational websites to fully custom designs, our development and SEO experts can help you create a jaw-dropping website customized to fit your business needs. Contact us to learn more!

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Nicole Powell

Meet Nicole Powell, an expert whose journey spans from Manila to the Midwest, helping businesses transform into profitable and brag-worthy brands with research, creativity and neuroscience. With a determination to uplift fellow entrepreneurs, Nicole draws from her experience and mentorships with industry leaders for the past 15+ years. Her mission is clear: pay it forward, sharing the knowledge and skills she's acquired to empower others.

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