The Marketing Lab Blog

Your customers have made a decision about your brand before knowing they even made a decision. That's not speculation - it's neuroscience. The human brain processes emotional responses before rational thinking, and here's a marketing truth your business probably doesn't know: your marketing is either addressing that emotional response or getting ignored altogether. The cross-section of brain science and brand building is a growing and important facet of business marketing. Le

Your Customers Decided in Milliseconds—Did You Win? One of the sleep-loss-inducing realities of a potential customer's journey is that they make decisions about your brand in just about 50 milliseconds. No, that's not rounded seconds or minutes. It's milliseconds. It's a simple yet defensively instant choice: either become a staunch supporter of that brand and advocate for their business, or just keep scrolling their ads. That snapshot of time is where the marketing science o

Some brands get stuck in a consumer's memory, while others get ignored. What causes this phenomenon? Why do some get stuck in memory while others get ignored? The answer is not simply creativity or a higher budget. It is neuroscience. HALCON Marketing understands this principle and applies neuromarketing to determine exactly  what resonates with the consumer's brain. Traditional branding is an art dictated by aesthetics and a gut feeling. Branding with a neuromarketing focus