Some brands get stuck in a consumer's memory, while others get ignored. What causes this phenomenon? Why do some get stuck in memory while others get ignored? The answer is not simply creativity or a higher budget. It is neuroscience. HALCON Marketing understands this principle and applies neuromarketing to determine exactly what resonates with the consumer's brain. Traditional branding is an art dictated by aesthetics and a gut feeling. Branding with a neuromarketing focus
