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Plant Mirror Reflection

We build POWERFUL and
PROFITABLE brands.

Drawing on over ten decades of combined experience, we propel your brand to the next level by harnessing our innate creative talents with cutting-edge neuromarketing, psychology, and market research.

As Seen In:

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Begin Your Business-To-Brand Transformation

From branding to digital marketing, we are a woman and minority-owned, full-service marketing agency transforming businesses into purposeful, powerful, profitable, and buzz-worthy brands.

Plants

Businesses Sell Something
Businesses Join The Conversation
Businesses Jump On The Trends

Plants

Brands Stand for Something
Brands Start The Conversation
Brands Set The Trends

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Neuromarketing
Certified

Our team has a combined 100+ years of branding and marketing experience across different industries. Along with our formal education, which includes a Master's Degree in Business, hours of training, and years of experience, we also hold certifications in Brand Strategy from Brand Master Academy and certification in neuromarketing from Professor Prince Ghuman and Dr. Matt Johnson, authors of the best-selling consumer behavior book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains.

At our cutting-edge marketing agency, we're not just following trends; we're pioneering them. That's why we've brought on a neuroscientist, a true trailblazer in the field, to revolutionize our approach to campaigns. 

In the Press

HALCON Marketing and founder Nicole Powell have enjoyed recent success in the press and speaking circuit. Recent features in Yahoo! Finance, USA Today, Business Insider, and the Associated Press have showcased our thought leadership on a global scale, while speaking engagements and appearances at STL TechWeek and KMOV's Great Day St. Louis have allowed us to share our insights directly with industry peers and the greater St. Louis community.

Interested in having HALCON speak at your event? Contact us today.

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There’s a quick way to do things. 
And then there’s the RIGHT way…

Hover over each step for more information on how to go from BUSINESS to BRAND

You can only grow by having healthy and strong roots
And marketing campaigns that stem from a solid strategy.

Discover
& Immerse

We immerse ourselves into your team and meet all the key stakeholders, including your audience. Your goals become our goals.

Brand
Strategy

We hit the books, conduct market research, learn about your competitors and industry and work extensively on your brand book. This 50+ page guide is the keystone of your brand, outlines your communication strategy and is one source of truth for everything related to your brand.

Brand
Design

Once the substance of your brand is defined, we craft your unique visual identity (logos, colors, fonts, icons, etc.) that aligns with your verbal messaging and expression. We add style guidelines for your visual expression to your brand book.

Websites & Collateral

Now that your brand identity is in place, it’s time to create or rebrand your website. Our team of strategists, copywriters, designers, and developers join forces to ensure your brand is reflected on every page and designed for optimal conversions.

Marketing Strategy

We conduct a thorough audit of your current marketing efforts and corresponding data to create an overarching marketing strategy that ensures you utilize your marketing dollars effectively by tapping into the right tactics that move the needle.

Marketing Execution

From email marketing and search engine optimization to social media and paid advertising, we analyze your budget and focus our efforts on tactics that actually work and deliver results for your unique business. We love cookies, but we don't approve of cookie-cutter marketing execution.

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Who We Are

We are the champions of a new creative revolution. The guardians of storytelling built upon truthtelling,  constructing creative campaigns that yield conversions. We infuse imagination, honesty, and human emotion in our content while celebrating collective experience as the connective tissue between companies and consumers. The purveyors of high-caliber connections, where powerful ideas persevere over information overload. We are creators, but more importantly, we are advisors proving big thinking does not require big budgets.

We don't believe in second-rate work and riding the same wave as those around us. Instead, we find joy in blazing new pathways to measurable growth, witnessing the conversations that initiate long-term relationships, serving as architects of strategy and the catalysts for transforming businesses into brands. We are an agency for the bold and the kind, a team focused on offense and problem-solving. We are HALCON.

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Brand Storytelling Fused with Stunning Design

Witness the trailblazing clients who experienced the business-to-brand transformation!

The Marketing Lab

Marketing Tips Tailored for Entrepreneurs to Transform Businesses That Sell to Brands that Stand Out

Testimonials

Testimonials

THEY FAR EXCEEDED MY EXPECTATIONS. THE ENTIRE TEAM WAS ALWAYS PROFESSIONAL AND MOST IMPORTANTLY, PATIENT WITH ME. THEY REALLY UNDERSTOOD MY VISION... I WOULD HAVE NEVER COME THIS FAR WITHOUT HALCON. 

SHAY KAY - PASSIONESS MAGAZINE

Are you ready for the business-to-brand transformation?

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