The Marketing Lab Blog

Is social media not working for your business anymore? With constant algorithm changes, ever-changing features, shadowbanning, low...

Ever heard the expression, "look good, feel good"? Imagine this….you have a beautiful well-thought business plan. You have your...

Leave it to HALCON to be on the cutting edge of best marketing practices. That’s why we want to share with you a marketing tool that will el

Your brand is a living, breathing entity consisting of subtle nuances and intricacies that work together to communicate your purpose and...

If you were to ask someone what being successful looks like in life, they would probably say something along the lines of having a lot of...

Last week's HALCON blog discussed the differences between Strategy and Tactics in Marketing. If you haven't read that blog, go read it...

Great ideas deserve to be rewarded with excellent execution. That excellent execution requires strategic planning to ensure your great...

When growing your business’s online presence it may feel like more is more. More platforms mean more potential eyes on your content. More...

While the marketing you use to reach your audience is essential, what makes the most significant impact is connecting with that audience. Re

Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform...

Take it from Elsa. She wants you to let it go too. I sure did. 💖 Let go of the need to have a pristine Instagram feed. Now, “letting go”...

Having a presence on social media may be one of the most important ways to get your brand and company out there.

Get ready because we are about to talk about something essential for your business if you want to work day in and day out with passion,...

Branding and marketing are in a symbiotic relationship. Both serve an essential purpose in getting your business out there to be seen and lo

Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.

You have a new subscriber that just joined your email list. Go you! Maybe they signed up from a great freebie that you put out there, or...

Marketing across different regions, countries, states, and cultures can be tricky if you don't know how to go about it. Soon, you will...

Looking to start a business but don't know how to get it out there? We're here to help! With these tips and tricks, you'll be able to be...

“Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer,” stated Julian...

Wix or WordPress, which is better? If you’re planning on building yourself a new website, you may have asked yourself, or others, this...