If you were to ask someone what being successful looks like in life, they would probably say something along the lines of having a lot of money, being famous, or creating a name for themselves.
But time and time again, we’ve been shown that those things don’t truly bring happiness. Studies show that true happiness is found through genuine connection and relationships with people, pursuing a life path that brings you joy, and living a life where you don’t care about what others think of you.
But what happens if you ask yourself, “what does success on social media look like for your business?” What answers do you think of now? Many business owners would tell you they believe success means having millions of followers, unbelievable business growth, and being a viral sensation with every post you make, but if those are your goals, you’re likely to wind up disappointed. And the disappointment won’t be because those goals can’t be achieved but because that vision of success isn’t actually aligned with your business’s true purpose.
Here are 4 ways to achieve true success on social media:
Have a Purpose
Living a purpose-driven life is one of the ultimate things that people find joy in. Why would not having a purpose for your social media not produce a similar outcome? When you have a reason why you want to authentically show up and promote your product or service, it gives greater meaning to the content you’re creating for social media. If your brand or business is changing the world, it’ll be easy to translate that to social media for others to be inspired through you.
Have a Goal
Goals are great for measuring success on a personal level and on a business level. Goals also give your posts direction and help you frame what each post’s intended message should be. When you are aware of what you want to achieve with your posts, it is easy to develop the strategy to follow.
Engage with Others
You have to give engagement to get engagement. When you interact with others on social media, it builds your online community, expands your network, and builds individual connections. Each time you log into the app, spend some time interacting with your audience!
Be Yourself
It sounds easy, but we know how hard this can be. But really, your brand strategy, business goals, and the language you use on social media should be authentic to who you are. Social media should be used as a channel to really let others know about your brand and your purpose.
If you find yourself still wanting to do more with your social media and feeling as though it doesn’t align with your measure of success, HALCON is here to help. We can create and execute a marketing strategy that aligns with your goals, just send us a message to learn more!
