Amanda Erzinger

Is social media not working for your business anymore? With constant algorithm changes, ever-changing features, shadowbanning, low engagement, and a million other things, it’s easy to feel like it’s time to give up. But before you decide to quit social media, here are a few things you should consider… Make sure your focus is on people. Social media is a way to connect to people - but make sure the emphasis is on your people. Social media is most effective when you hone in on your ideal...

A polished business plan and a caring team still won't hold attention if your website and marketing materials look inconsistent. If visitors leave your site unsure of who you are, the problem usually traces back to branding, not the product. What happened? Well, you may need a brand look that reflects who you are and your business's purpose. Or even a brand book that narrows the look and feel of all the collateral you make. ⁠No matter how big or small your company, a brand book will help to...

Leave it to HALCON to be on the cutting edge of best marketing practices. That’s why we want to share with you a marketing tool that will el