The Marketing Lab Blog

I have and always will liken websites and social media pages to dating profiles. If you're trying to attract someone, you would put the best

There are many ways to communicate the story of your brand so that is impactful and bolsters your message. Photography is an amazing tool...

I was driving to a recent client meeting when a song by Maren Morris shuffled on. As a huge self-proclaimed marketing nerd — I was...

When it comes to social media, it’s just as important to know what not to do as it is to know what to do. Part of our passion for...

Congratulations! You're ready to create branding for your new business. Or, you're about to tackle a re-brand because your branding is in...

"EPS, JPG, PNG! What do these letters mean?!" We've all been there. Today, I want to make sure you don't get overwhelmed when you receive...

The biggest mistake I've seen time and time again by small business owners who DIY their logos is this... They only make ONE logo and use...

The best marketing campaigns are strategic, planned, and thoughtful. They tap into an array of tactics and platforms.

Here are some tips to help you zero in on your brand persona, so you can write captions with a clear voice.

Selecting a color palette for your brand should be insanely fun considering the millions of color options in the world; however, many...

Do you feel like all the social media rules, tips, tricks, blogs, articles, do's and dont's are just too much and so confusing, so you...

Don't you just hate it when you watch an IGTV video or a story, and the person is just so gosh darn perfect on camera? You ask yourself,...

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

I drive this home with all of my clients and anyone who needs advice about their marketing and brand message, because it’s a mistake that...

Have you ever stared at that blinking cursor on your screen and agonized over what to say? Believe me, you are not alone. By far one of...

I saw the above photo, and I must admit it made me LOL. In all seriousness, according to a 2019 study, 57% of employees quit their jobs...

I get this question a lot. What's the difference between a business and a brand, and how do I become one? Lucky for you, I absolutely...

Could humor be the key to your success on social media? This is a question I asked myself often during the second year of my Master’s...

The world of customer service has taken an amazing shift over the past year or so with a strong focus on creating loyal, authentic, and...

Are you using Instagram Stories for your business? If you’re not, you could be missing out on a big opportunity to engage your clients...