The Marketing Lab Blog

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein This quote from Albert Einstein is...

I drive this home with all of my clients and anyone who needs advice about their marketing and brand message, because it’s a mistake that...

Have you ever stared at that blinking cursor on your screen and agonized over what to say? Believe me, you are not alone. By far one of...

I saw the above photo, and I must admit it made me LOL. In all seriousness, according to a 2019 study, 57% of employees quit their jobs...

I get this question a lot. What's the difference between a business and a brand, and how do I become one? Lucky for you, I absolutely...

Could humor be the key to your success on social media? This is a question I asked myself often during the second year of my Master’s...

The world of customer service has taken an amazing shift over the past year or so with a strong focus on creating loyal, authentic, and...

Are you using Instagram Stories for your business? If you’re not, you could be missing out on a big opportunity to engage your clients...

Let's face it. Everyone is worried. Most individuals and business owners are looking at the bottom line and finding what expenses they...

Do you want to create more effective content on your website, social media, or advertising that motivates your audience to take action?...

Getting found online is crucial to the success of your business. That’s where search engine optimization - or SEO - comes into play. SEO...

Let's be honest: how many times have you been turned off by a company based on their outdated website? Maybe it was hard to read on your...

The marketing landscape is ever-changing, with new applications, trends, and opportunities always on the horizon. As a small business, it...

If you haven’t done it yet, it’s time to set your business goals for the new year! While the mission and direction of your business may...