The Marketing Lab Blog

Imagine walking through the busy streets of a town like Eureka, where every shop has its tale to tell. At the city’s very core lies a...

Do you know why Starbucks, Coca-Cola, or Apple are widely recognized brands? The answer is their strong brand awareness. This awareness...

Did you know the average American checks their phone about 144 times every day? That's a lot of chances for your business to get noticed!...

To keep your strategy fresh and connect better with your audience, it's important to know what's trending in social media marketing this...

Marketing is the lifeblood of any successful business. In an era of intense competition and ever-evolving consumer preferences, effective...

Instagram ranks as one of the top social media platforms, closely following Facebook in terms of audience engagement, user numbers, and...

In 2024, it felt as if everything was happening at the same time when it came to digital marketing! There was a rise in the use of AI...

Social media has changed how businesses connect with their audience. It has also changed how they generate leads in the digital age....

An outsourced CMO (Chief Marketing Officer) is a marketing professional that provides strategic marketing leadership and expertise to...

Did you know that social commerce is projected to reach $604.5 billion globally by 2027? Social media is becoming a popular shopping...

Have you ever wondered how some brands seem to have their finger on the pulse of their target audience's needs and preferences? How do...

Did you know that LinkedIn is the top social media platform for B2B content marketing? With over 930 million users worldwide, LinkedIn...

Social media has become very important for businesses today. It helps them build their brand, engage with customers, and understand the...

As businesses, we strive for campaign success that leads to higher ROI and increased sales. One essential factor that we often overlook...

Are you curious about how businesses use neuromarketing to influence consumer behavior? Here, we will explore the real-world applications...

Have you ever wondered why that one advertisement stuck in your mind, leading you to make a purchase without even realizing it? Or why...

B2B social media marketing emerged as an effective way for brands to create awareness, strengthen relationships, and close sales....

Instagram has become a powerhouse in social media marketing, and it shows no signs of slowing down. As we approach 2024, understanding...

Your marketing efforts decide the success of your business. To stay in sync with shifting market trends, you would be changing your...

Welcome to the interesting and complex world of neuromarketing. In today's competitive business climate, an understanding of the thinking...