When growing your business’s online presence it may feel like more is more. More platforms mean more potential eyes on your content. More posts mean more opportunities to get your message out there. And more followers - that’s more proof of your expertise, right?
As tempting as it can be to jump on ALLLL the social media platforms to help share your brand with the world, we encourage you to be more strategic about where you’re spending your time online. As the old saying goes, “Why two things half-hearted, when you can give one thing your all instead?”.
This week we’re exploring three ways you risk hurting your brand by trying to be in too many places at once.
3 Reasons Why You Don’t Need To Be On Every Social Media Platform
It Can Dilute Your Message
Being on every social media platform may water down your message - especially when you’re just starting! If you are trying to show up and be present on every platform, you may be missing out by not focusing on the ones most aligned with your target audience. For example, LinkedIn and Instagram are entirely different platforms and need strategies that treat them as such. LinkedIn is more professional and focused on business achievements, while Instagram is a place for more light-hearted messaging. For this reason, when using multiple platforms, you can’t always necessarily post the same content everywhere. While your content can be similar, it should be tailored to each platform.
You Risk Looking Inactive If You Don’t Have the Capacity To Maintain Your Account
Before you can make a sale for your business, people have to know that you’re open! When a potential client or customer finds you on social media and you haven’t posted anything in two years because you’ve spread yourself too thin by trying to maintain too many profiles, you risk looking inactive… maybe even *gulp* closed. Consistently adding new content to your account shows that your business is not only open but actively engaging with its customers. Until you have a team that can help support your business on all platforms, pick 1-3 platforms you are familiar with and are prepared to keep active.
You May Be Not Effectively Using Your Time
Trying new platforms is a great way to expand your messaging, but there’s a learning curve if that platform is new to you. You may have nailed your Instagram strategy, but adding YouTube to your marketing mix may require a lot of learning. Step into that CEO mindset, do YOU really have to be the one tackling this new opportunity? It can be a full-time job to plan, organize, and execute social media marketing strategies - heck, it’s OUR full-time job to do that! Add new social platforms only when it makes sense for your business and your schedule. Or consider outsourcing your marketing to a social media strategist who has the expertise to tackle these platforms for your business. You can be everywhere, but it’s important to be strategic about when and how you launch your presence on each platform.
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Social media is undeniably an important piece of the modern business landscape. But a lot of businesses don’t need to show up on every platform! Focus your efforts on the platforms that work best for your target audience and that you are able to consistently use. To gain some insight into which of your current social media platforms are working, our blog on how to measure your success on social media is a great place to start!
If you are unsure of what social media platforms you should be on or how to position yourself on social media, contact HALCON Marketing to help you clearly define your social media identity and tactics that resonate with your audience.
