The Marketing Lab Blog

Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.

The right captions can help drive traffic to your campaign, offer, website and increase engagement.

Buying followers still looks tempting. It's fast, it's easy, and the number jumps overnight. It's still a bad trade for your brand. HALCON Marketing Solutions is a brand marketing agency; founder Nicole Powell has spent 15+ years watching quick-fix growth tactics fail to convert. Why I NEVER Recommend Buying Followers When it comes to social media, it is so easy to compare yourself and your business to every other account online. We’ve been taught to believe that having a lar

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...