The Marketing Lab Blog

You have a new subscriber who just joined your email list. Maybe they signed up for a freebie, or a pop-up on your website drew them in. Either way, you have a prime opportunity to connect and engage with this person. Engagement is typically at its highest right after someone joins your list, which is why welcome emails still tend to have the highest open rates, usually north of 55%. It makes sense: someone just opted in and said “send me emails,” so they are likely intereste

Let's face it. When budgets tighten and uncertainty rises, marketing is often the first expense business owners consider cutting - and that's usually the wrong move. Marketing is one of the most important tools in your small business toolkit, especially when sales and traffic slow down. If sales and traffic are slow, the last thing you should be doing is ignoring the one tool that can help boost sales outside of your traditional sales model. Focus on these five things to stre