Victorian Gardens
Video Production, Photography, Website Copywriting
and Development, SEO, Design, Marketing Strategy,
Social Media and Content Marketing
The Client
Victorian Gardens is a resort-style senior living community in Eureka, MO which offers its residents a wide variety of apartment choices, a fantastic array of services and luxurious amenities so they need to age in place gracefully.
The Project
HALCON refreshed and rebuilt their website to more fully embody the youthful and fun spirit of Victorian Gardens. We also optimized their SEO strategy, building keywords into the website, and refreshing the color palette in addition to updating their collateral materials and newsletter. HALCON also directed and produced a video business card and photoshoot to humanize the brand and welcome audiences to Victorian Gardens.
The Results
To differentiate Victorian Gardens from other independent senior living facilities in the greater St. Louis area, we started by reinvigorating their brand with youth, joy and excitement all to embody their core spirit of resort living. By optimizing their SEO strategy and utilizing their Google Business and Facebook channels, they are now ranking on the top pages for related searches.
We are currently sharing weekly reviews and regular posts to their Facebook page as well as creating an exciting monthly newsletter.
Key Insights:
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Social Media engagement has seen significant increases throughout our year-long partnership with Victorian Gardens
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Steady increase in reach
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650+ engagements monthly
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Our Google My Business efforts have also lead to an increase in engagements on the platform.
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+1,368 interactions in four months
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604 website clicks made from Business Profile
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