Image by Nick Adams

KDs Collaborative

Brand Development + Website Design and Development

The Client

The KDs Collaborative is a new coaching business by award-winning choreographer, writer, motivational speaker, and performance coach Kelly Daugherty. Kelly has made it her personal mission to collaborate with individuals, teams, and corporations to help her clients become the best versions of themselves.

The Project

Kelly wanted help developing the KDs Collaborative brand and website to launch her new online coaching initiative. 

102919_01_Halcon Marketing_KDS GraphicsA

The Results

Brand Development:

We created a logo, color palette, and brand guide for the KDs Collaborative. The logo has a modern and clean look with a touch of femininity. The sharp lines in black and white give the logo a bold contrast paired with pops of color in gold, royal blue, and rose. 

Website Design + Development:

Halcon designed a WordPress website that highlights Kelly's extensive choreography and leadership experience and offers ways to collaborate with Kelly to choreograph your life. The website features client testimonials, beautiful branding photos, a blog, and a podcast.

Join the Halcon Marketing Lab Newsletter for Marketing Tips Tailored for Small Business Owners

  • Instagram
  • Facebook
  • Pinterest
  • LinkedIn


Brand Photography: Abbie Takes Pictures + Videography: McElroy Commercial Photography

122 N. Kirkwood Rd. #207

St. Louis, MO 63122