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Image by Nick Adams

Saint Louis Bride Magazine

Social Media Strategy + Graphic Design

The Client

Saint Louis Bride Magazine has been helping brides plan their weddings since 1995. The publication features local weddings, local wedding professionals and provides soon-to-be brides with endless amounts of wedding inspiration.

The Project

Conceptualize and implement a social media strategy to promote their biggest wedding show of the year. Additionally, Halcon managed social media dollars and created a paid media strategy to promote the event.


The Results

We created a diverse array of content for the magazine’s Facebook and Instagram accounts and increased engagement among vendors and brides.


  • Instagram likes and comments obtained during the timeframe Halcon managed the account comprised 25% and 47% of @stlbride lifetime likes and comment counts, respectively. 

  • In one month, @stlbride received:

    • 1,351 likes (an increase of 1,281 from the previous month)​

    • 181 comments (an increase of 179 from the previous month)

  • In 4 weeks, there was a 1200 increase in followers

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