Saint Louis Bride Magazine
Social Media Strategy + Graphic Design
Saint Louis Bride Magazine has been helping brides plan their weddings since 1995. The publication features local weddings, local wedding professionals and provides soon-to-be brides with endless amounts of wedding inspiration.
Conceptualize and implement a social media strategy to promote their biggest wedding show of the year. Additionally, Halcon managed social media dollars and created a paid media strategy to promote the event.
We created a diverse array of content for the magazine’s Facebook and Instagram accounts and increased engagement among vendors and brides.
Instagram likes and comments obtained during the timeframe Halcon managed the account comprised 25% and 47% of @stlbride lifetime likes and comment counts, respectively.
In one month, @stlbride received:
1,351 likes (an increase of 1,281 from the previous month)
181 comments (an increase of 179 from the previous month)
In 4 weeks, there was a 1200 increase in followers