Saint Louis Bride Magazine
Social Media Strategy + Graphic Design
The Client
Saint Louis Bride Magazine has been helping brides plan their weddings since 1995. The publication features local weddings, local wedding professionals and provides soon-to-be brides with endless amounts of wedding inspiration.
The Project
Conceptualize and implement a social media strategy to promote their biggest wedding show of the year. Additionally, Halcon managed social media dollars and created a paid media strategy to promote the event.
The Results
We created a diverse array of content for the magazine’s Facebook and Instagram accounts and increased engagement among vendors and brides.
Highlights:
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Instagram likes and comments obtained during the timeframe Halcon managed the account comprised 25% and 47% of @stlbride lifetime likes and comment counts, respectively.
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In one month, @stlbride received:
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1,351 likes (an increase of 1,281 from the previous month)
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181 comments (an increase of 179 from the previous month)
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In 4 weeks, there was a 1200 increase in followers
