Image by Nick Adams

The Emerald Hound

Brand Strategy, Social Media Strategy, and Management
Website Copywriting, Design, and Development, SEO
Marketing Strategy and Content Marketing

The Client

The Emerald Hound is an e-commerce fine paper goods and wedding decor company focused on items tailored for the pet obsessed.

The Project

From creating a brand guide, social media, and email marketing strategy to managing Instagram and Pinterest, we tapped into a variety of tactics to bring their hand-drawn pet portraits to the masses. Additionally, we designed a custom website that addressed our clients' main pain points.,increasing efficiencies with the checkout and proofing process. We also worked with The Emerald Hound as outsourced CMOs creating marketing strategies and impactful campaigns on a monthly basis.

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The Results

We created a diverse array of content and marketing for The Emerald Hound. Strong growth in monthly viewers, open rates and impressions plus increased followers indicated we were providing valuable content that the audience wanted more of.

 

Key Highlights Include:

  • Instagram

    • On average, 9 K monthly impressions

  • Pinterest:​

    • On average, 270 K monthly impressions

    • On average, 241 K monthly viewers

    • Link Clicks: 4.6 K

    • Saves: 9 K

    • Engagements: 85.7 K

  • Email Marketing:

    • Average Open Rate: +30%

      • Industry benchmark: 15- 22%

    • Average Click Rate: 5.07%

      • Industry benchmark: 2-3%