Maypop Coffee & Garden Shop
Brand Strategy + Brand Design
The Client
Maypop Coffee & Garden Shop is a venue that celebrates simple and holistic living. They strive to make a positive impact on the environment, one plant at a time. Homes and yards can be a lush oasis of biodiversity that nourish, inspire, heal, and entertain when planted thoughtfully.
The Project
Maypop Coffee & Garden Shop is one of the many clients that share our values and mission. We, too, are propelled to positively impact the world using our unique talents as the primary tools for transformation. Maypop tasked the HALCON team to provide them with clarity on who they are and the people they serve. Additionally, Maypop looked to expand their visual identity with thoughtfully created assets that reflected their uniqueness.
The Results
We cemented their verbal and visual brand messaging strategy to increase brand awareness, gain a loyal tribe of advocates, and make an enormous difference in the lives of customers. The end result was a comprehensive brand book with core messaging and and expanded brand assets that elevated their brand look.
