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Image by Nick Adams

Town & Country Bridal and Formalwear

Brand Development Program

The Client

Town & Country Bridal and Formalwear (T&C) is a premier bridal salon in St. Louis with an expansive collection of bridal gowns, accessories and formalwear.

The Project

Revamp their branding, increase awareness of their store through social media and promote their name change and expansion into a bigger and better location. One of T&C’s main goals was to become more than a business, but a brand. 


The Results

Brand Development:

T&C took part in our comprehensive brand development program, and we crafted their overall marketing strategy for 2019.

Graphic Design:

We updated the entire T&C branding suite and continue to craft compelling collateral, print and web assets for the flourishing bridal boutique.

Social Media:

A flawless, cohesive and memoral Instagram aesthetic that displays the #TandCDifference campaign, which outlines the many ways T&C provides an unparalleled experience for clients. T&C has increased their followers by 70% and seen excellent engagement through social media. 


We spearheaded a partnership between T&C and Saint Louis Bride Magazine resulting in the New Beginnings co-branded event, a grand opening party for T&C and a launch party for Saint Louis Bride’s January issue.

Event Execution:

The Halcon team planned, promoted and executed the New Beginnings event, which brought together the best wedding vendors in the St. Louis area.

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