Brands built from market research, neuroscience insights
and inimitable, creative talent

THE BUSINESS-TO-BRAND TRANSFORMATION
IT ALL STARTS WITH THE BRAIN.

What is neuromarketing?

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions. Its most common methods are brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity (Harvard Business Review).

Basically, neuromarketing is where neuroscience meets marketing and unveils the relationship between brands and the brain.

Statistics to share:

95% of all cognition, all the thinking that drives our decisions and behaviors, occurs unconsciously—and that includes consumer decisions. (Harvard Business Review)

At HALCON, we build brands by conceptualizing campaigns that bridge the gap between the brain and behavior, tapping into neuroscience to understand how the subconscious mind helps consumers make decisions.

Strategy

Tools + Training
that make a difference

✓ Market Research

✓ Data Analytics

✓ Focus Groups

✓ The Latest Social Listening Tools

✓ Brand Strategy Training & Certifications

✓ Neuromarketing Training & Certifications

✓ Social Media Certifications

OUR SERVICES

Brands built from market research, neuroscience insights and inimitable, creative talent

THE BUSINESS-TO-BRAND TRANSFORMATION IT ALL STARTS WITH THE BRAIN.