Brands built from market research, neuroscience insights
and inimitable, creative talent
THE BUSINESS-TO-BRAND TRANSFORMATION
IT ALL STARTS WITH THE BRAIN.
What is neuromarketing?
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions. Its most common methods are brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity (Harvard Business Review).
Basically, neuromarketing is where neuroscience meets marketing and unveils the relationship between brands and the brain.