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Different from the Rest:

"Central to HALCON’s methodology is its foundation in neuroscience and psychology. HALCON begins its projects by delving into the essence of the brand—the core DNA.  Recognizing the potency of subconscious connections, Nicole underscores a commitment to crafting enduring brand perceptions."

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“I see so many agencies pumping out content that does not resonate because they haven’t done the brand strategy work,” Powell says. “We now have people copying the messaging we create for clients, which is irritating but also a great compliment!” 

Watch Our Segment on KMOV4

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