Digital Marketing St Louis, MO

Brand Development Program


This is a comprehensive program and is one of our most popular services where we help establish your identity in your specific market. Through site visits, market research and one-on-one interviews with internal and external stakeholders, HALCON will build a brand and style guide that highlights key messaging and talking points, along with competitor and consumer profiles. This stage lays the foundation for  marketing campaigns and tactics to come.


  •  Discovery Session where we get to know you and your business

    • 1x (1) hour session

  • Employee/Stakeholders Interviews

  • Competitive Study / Competitor Secret Shopper/Client Sessions


  • Comprehensive Brand & Style Guide 

  • Design

    • Logos

    • Logo Usage Guidelines

    • Color Palette

    • Font + Typography

  • Key messaging 

  • Tagline

  • Recurring themes that are integral components of your brand’s narrative

  • Brand Experience

  • Medium/Platform Tone of Voice

  • Research Findings

    • Consumer profile outlining your target audience 

    • Competitive Analysis & Differentiators


Graphic Identity Package


HALCON’s graphic designers will design a logo that will display the look and feel of your brand. The new logo will be sleek and memorable, while tying in elements of your brand story. Our designs are not cookie cutter or typography-based. We get to know your company and design a logo that is uniquely yours. Our logo will represent the brand and will be easily identifiable in the marketplace on print, digital and social platforms.


  • (1) Logo Design

    • High resolution files for use

    • Full color logo 

    • One color (white)

    • One color (black) 

    • One color (logo in all color palette shades)

  • Color Palette

  • Font

  • Graphic identity guide: a one sheet outlining logo do’s & don’ts, font, etc.

  • Added Value: Business card design (2-sided)