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Blue Day 2
Brand Strategy + Brand Design + Website Design & Development
Monthly Marketing Consulting
The Client
Blue Day 2 provides accessibility design consulting to building owners, architects, designers, and more. They are advocates and educators in universal design to create spaces that optimize function and independence.
The Project
Blue Day 2 needed clarity on their messaging and a refined brand identity. Additionally, they needed an elevated website with a clear structure and brand story.
The Results
To address confusion about Blue Day 2's services and purpose, we developed a brand messaging strategy paired with an impactful visual expression making their mission and differentiators abundantly clear to audiences. Additionally, we wrote compelling yet clear web content to accompany a sleek website, where user experience and accessibility are of primary importance.
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