Blue Day 2
Brand Strategy + Brand Design + Website Design & Development
Monthly Marketing Consulting
Blue Day 2 provides accessibility design consulting to building owners, architects, designers, and more. They are advocates and educators in universal design to create spaces that optimize function and independence.
Blue Day 2 needed clarity on their messaging and a refined brand identity. Additionally, they needed an elevated website with a clear structure and brand story.
To address confusion about Blue Day 2's services and purpose, we developed a brand messaging strategy paired with an impactful visual expression making their mission and differentiators abundantly clear to audiences. Additionally, we wrote compelling yet clear web content to accompany a sleek website, where user experience and accessibility are of primary importance.