The Marketing Lab Blog

The right captions can help drive traffic to your campaign, offer, website and increase engagement.

Hey Trailblazer, are you struggling to create marketing content? Between writing blogs, creating Instagram captions, sending out emails,...

Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...

If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your...

Hashtags got you down? When it comes to hashtags, there can be a lot of confusion about which to use, which not to use, where to put...

Email is so important to reach your customers and share your offers. Learn how to start one NOW with this easy 8 step guide to emailing.

It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

Are you staring at your blinking cursor, with no idea of what to write for your next social media post? We’ve all been there and know how...

“What does your company do?” When someone asks you this question, how do you respond? Better question... When someone asks, " Who is your...

How do you stand out as a business? Whether you are just getting started or have been in business for a while, finding your niche - the...

Did a customer post a photo of your product or service? Or, did you see another user's image that totally fits your brand? Before you...

Being real and creating authentic content can form a deeper connection with you and your customers, encouraging brand loyalty. But how...

I talk to fellow business owners all the time, who are either clients, friends, or partners. After reflecting on these conversations, I'm...

Your website is the face of your business online, kind of like your digital storefront. It’s often the main way that potential customers...

Is your social media working? When it comes to measuring success, it’s critical to consider the real results in your business.

Five signs that it may be time to update your brand, and are best tips on how to effectively rebrand.

Our favorite fall color palettes inspired by nature, perfect for a fall campaign or Black Friday Sale.

The secret to growing your list is simple. Developing a free piece of content, a freebie or lead magnet, is THE BEST way to grow your list.

Typography plays a key role in establishing the look and feel of content. Here are five tips to consider when selecting font for your brand.