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The Marketing Lab Blog
The Source For Marketing Tips Tailored for Entrepreneurs
To Transform Businesses That Sell To Brands That Stand Out
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How to Tell Compelling Brand Stories
While the marketing you use to reach your audience is essential, what makes the most significant impact is connecting with that audience. Re

Amanda Erzinger
Aug 1, 20222 min read


The Do's and Don'ts of Great Blog Writing
Blogging is an AWESOME tool to share your products, ideas, and everything in between with your audience. Besides just being a platform...

Nicole Powell
Jul 26, 20222 min read


Let Go of This Social Media Habit
Take it from Elsa. She wants you to let it go too. I sure did. 💖 Let go of the need to have a pristine Instagram feed. Now, “letting go”...

Nicole Powell
Jun 28, 20222 min read


How to Market on Top Social Media Platforms
Having a presence on social media may be one of the most important ways to get your brand and company out there.

Kate Schoen
Jun 13, 20224 min read


2 Ways to Create an Authentic Brand Purpose
Get ready because we are about to talk about something essential for your business if you want to work day in and day out with passion,...

Nicole Powell
Jun 6, 20226 min read


Branding & Marketing (and Pizza!): A Love Story
Branding and marketing are in a symbiotic relationship. Both serve an essential purpose in getting your business out there to be seen and lo

Nicole Powell
May 29, 20223 min read


3 Ways to Leverage Video Content for Your Business
Here are three tips on making the most out of the tools the varying video-sharing platforms offer you.
Alice Marjorie Campbell
Aug 2, 20213 min read


How to Write a Welcome Series That Wows
You have a new subscriber that just joined your email list. Go you! Maybe they signed up from a great freebie that you put out there, or...

Renae Golden
Jul 23, 20214 min read


Marketing Across Cultures
Marketing across different regions, countries, states, and cultures can be tricky if you don't know how to go about it. Soon, you will...

Kate Schoen
Jul 19, 20214 min read


How to Get Your Local Business Noticed
Looking to start a business but don't know how to get it out there? We're here to help! With these tips and tricks, you'll be able to be...

Kate Schoen
Jul 12, 20214 min read


Priming vs. Framing in Marketing
“Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer,” stated Julian...

Kate Schoen
Jul 5, 20213 min read


Wix vs WordPress: Best Choice for You
Wix or WordPress, which is better? If you’re planning on building yourself a new website, you may have asked yourself, or others, this...

Nicole Powell
Jun 29, 20214 min read


The 3 Core Elements of the Perfect Instagram Caption
The right captions can help drive traffic to your campaign, offer, website and increase engagement.

Nicole Powell
May 24, 20218 min read


5 Awesome Ways to Repurpose Content
Hey Trailblazer, are you struggling to create marketing content? Between writing blogs, creating Instagram captions, sending out emails,...

Renae Golden
Apr 26, 20214 min read


Create Engaging Pinterest Content With These 3 Tips
Each social media platform is unique, and what performs well on one may not work for another. Pinterest is no different, which is why we...

Renae Golden
Apr 19, 20214 min read


Build a Strong Brand Mission Statement
If you are anything like me, you pour your heart and soul into your business, and it is essentially an extension of YOU. Infusing your...

Nicole Powell
Apr 12, 20213 min read


The Truth About Hashtags
Hashtags got you down? When it comes to hashtags, there can be a lot of confusion about which to use, which not to use, where to put...

Renae Golden
Apr 6, 20213 min read


3 Easy Steps to Start Your Email List TODAY
Email is so important to reach your customers and share your offers. Learn how to start one NOW with this easy 8 step guide to emailing.

Renae Golden
Mar 30, 20214 min read


The #RealTalk on Buying Followers on Instagram
It could be very tempting. It's so easy, right? Instant followers with no work on your part. Perfect scenario? I say no way, my friend....

Nicole Powell
Mar 24, 20212 min read


Instagram Story Ideas for the Camera-Shy
Instagram Stories are the perfect place to engage with your followers and increase your brand’s awareness. 500 million people (you heard...

Nicole Powell
Mar 15, 20214 min read
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